# Quirkily Minimalist Editorials The V Magazine June 2014 Photoshoot Stars Actress Ella Purnell By Meghan Young | Published 2014-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/v-magazine-june-2014 References: [models](http://models.com/work/v-magazine-ella-purnell-is-maleficient-1) & [vmagazine](http://www.vmagazine.com/site/content/2666/ella-purnell-is-maleficent) The looks featured throughout the V Magazine June 2014 editorial are as minimalist as they are quirky. Although those two qualities would seem to cancel each other, they instead work together to create eye-catching outfits that really bring out the personality in actress Ella Purnell. Titled 'Ella Purnell is Maleficent,' the V Magazine June 2014 editorial references her latest film appearance as the teen version of the [Disney](https://www.trendhunter.com/trends/aldo-x-disney) [live-action adaptation](https://www.trendhunter.com/trends/il-pranzo-campaign). Shot in studio against both a hot pink and dark grey backdrop by photographer Ben Weller, the photoshoot showcases a slew of [youthfully dark looks](https://www.trendhunter.com/trends/land-of-oz) that a modern day Maleficent may have worn. Styled by fashion editor Celestine Cooney, Purnell says in the accompanying interview, "“I want to be a part of a movie that changes people’s conceptual framework and suddenly you see things in a different way." ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 21% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Minimalist Fashion:** The trend towards minimalist fashion presents opportunities for designers to explore creative ways of achieving simple yet striking looks that showcase personality instead of excess. - **Youthful Dark Aesthetic:** The youthful dark aesthetic showcased in this editorial presents an opportunity for fashion companies to tap into the growing market of young consumers looking for edgier, alternative styles. - **Celebrity-inspired Fashion:** The use of a celebrity to showcase fashion provides an opportunity for designers and marketers to leverage the existing popularity of the celebrity to promote their brand or product in a relatable way. ### Who This Affects Most - **Fashion:** The fashion industry has an opportunity to experiment with the minimalist trend and develop bold and unconventional designs that cater to the tastes of young consumers. - **Film and Entertainment:** The film and entertainment industry can explore the impact of their productions on fashion trends and collaborate with designers to produce pieces that are inspired by popular films and characters. - **Advertising and Marketing:** The use of celebrities as fashion ambassadors provides an opportunity for marketers to target specific demographics by tapping into the celebrities' unique personalities and fan-base. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Limited-Edition Film-Inspired Apparel](https://www.trendhunter.com/trends/wicked-collection.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)