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# Fashionable iPad Apps
V Magazine and Marc Jacobs Launch an iPad App

By Kamal Musharbash | Published 2010-09-15 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/v-magazine-ipad-app
References: [awake-smile.blogspot](http://awake-smile.blogspot.com/2010/09/v-magazine-marc-jacobs-launch-ipad-app.html) & [vmagazine](http://www.vmagazine.com)

V Magazine had teamed up with designer extraordinaire Marc [Jacobs](https://www.trendhunter.com/trends/bark-jacobs) to produce an [iPad](https://www.trendhunter.com/trends/pad-quill) application. With the hype surrounding New York Fashion Week and Jacobs’ infinite following, the V Magazine iPad app contains not only the latest Jacobs collections, but games as well.

The easy to use interface allows users to shop on Marc Jacobs’ e-commerce store as well as create versions of V Magazine covers. The Fall 2010 issue of V was devoted to New York in its prime fashion week stages. The V Magazine iPad App will allow users to see pictures, browse through fashion week editorials and all the [Marc Jacobs collections](https://www.trendhunter.com/trends/marc-jacobs-charm-collection).

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 67% | Activity: 80% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### Why This Trend Is Growing

- **Fashionable Ipad Apps:** V Magazine and Marc Jacobs sets a trend in creating fashion apps with e-commerce capabilities and interactive functionalities.
- **Enhanced Digital Shopping Experience:** Fashion retailers can enhance their customers' online shopping experience through adding interactive elements like games and augmented reality to their mobile and web-based apps.
- **Augmented Reality and Gamification in Fashion:** The integration of augmented reality and gamification in fashion apps provide opportunities for brands to create immersive shopping experiences and boost customer engagement.

### Industries Being Reshaped

- **Fashion Retail:** Fashion retailers can adapt to the trend of creating interactive fashion apps on mobile and web platforms to increase sales and improve customer engagement.
- **Mobile App Development:** There is a growing demand for mobile app developers who can create immersive and interactive user experiences, particularly in the fashion and retail industries.
- **Augmented Reality Technology:** The growing trend towards incorporating augmented reality and gamification in fashion apps opens up opportunities for companies that develop and supply AR technology for mobile and web-based applications.

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