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# Fierce Homestead Photoshoots
V Magazine 'Haus of Style' is Set in Inez & Vinoodh’s Abode

By Meghan Young | Published 2013-03-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/v-magazine-haus-of-style
References: [fashiongonerogue](http://fashiongonerogue.com/eniko-mihalik-daria-strokous-pose-at-inez-vinoodh-home-for-v-magazine-82/) & [vmagazine](http://www.vmagazine.com/site/content/738/haus-of-style)

The V Magazine 'Haus of Style' editorial was shot on location in photography duo Inez van Lamsweerde and Vinoodh Matadin's very own [New York City abode](https://www.trendhunter.com/trends/ghislaine-via). A perfect setting to showcase an eclectic range of designs from the [spring and summer 2013 collections](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026), the photoshoot is at once intimate and fierce.

Starring 11 of their favorite models (Saskia De Brauw, Bette Franke, Doutzen Kroes, Kati Nescher, Martha Hunt, Miranda Kerr, Jessica Miller, Loulou Robert, Khadija, Eniko Mihalik and Daria Strokous), they each make themselves at home in the V Magazine 'Haus of Style' editorial. They were outfitted by stylist Carlyne Cerf de Dudzeele. The elegant and seductive looks were perfected by [makeup artist](https://www.trendhunter.com/trends/il-pranzo-campaign) Aaron De Mey and hairstylist James Pecis.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 87% | Activity: 67% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Home-styled Photoshoots:** Opportunity for brands to create unique and intimate fashion editorials in unconventional settings.
- **Eclectic Fashion Showcasing:** Potential for designers to present their collections in non-traditional locations, adding a touch of authenticity and creativity.
- **Model Homesteading:** Chance for models to showcase their personality and individuality by shooting editorials within their own homes.

### Industries Being Reshaped

- **Fashion:** Fashion brands can explore innovative ways to present their collections through home-styled photoshoots.
- **Photography:** Photographers can leverage the trend of home-styled photoshoots to offer unique and personalized experiences to their clients.
- **Interior Design:** Interior designers can collaborate with fashion brands to create visually striking environments for home-styled photoshoots.

## Related on Trend Hunter

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- [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)
- [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)
- [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)
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- [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)
- [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md)
- [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)
- [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)
