# Granny Couture V Magazine Makes Old-School Styles Like Fur and Hats New Again By Rachel | Published 2009-07-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/v-magazine-editorial-vintage References: [pipeline.refinery29](http://pipeline.refinery29.com/under_the_influence/v_magazines_smoky_oldschool_ed.php) & [vmagazine](http://www.vmagazine.com/) If the latest issue of V Magazine doesn’t make you want to raid your grandmother's closet, there’s something wrong with you. The editorial shoot for V Magazine, shot by Sebastian Faena, uses vintage grandma-esque clothes in a seriously cool new way. The shoot for V Magazine has tight hair up-dos, pill box hats, heavy furs, and more 1920’s inspired styles. If the images don’t make you think of Grandma in her 20s, maybe you can think of a Hepburn girl; either way, it’s a look I love to see. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 76% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Vintage Fashion Revival:** Using vintage clothes in modern ways creates opportunities for disruptive innovation in the fashion industry. - **Inter-generational Fashion Mix:** Blending grandma-esque styles with modern fashion creates opportunities for disruptive innovation in fashion. - **Age-inclusive Fashion:** Designing clothes that cater to all age ranges creates disruptive innovation opportunities in the fashion industry. ### Where This Applies - **Fashion:** The fashion industry can benefit from creating unique styles by blending vintage fashion and modern fashion. - **Retail:** Retailers can cater to customers of all ages by incorporating vintage elements into their products. - **Advertising:** Advertising can benefit from using inter-generational fashion mixing by promoting diversity and inclusivity. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Timeless Influencer-Backed Womenswear](https://www.trendhunter.com/trends/mint-velvet.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Curated Vintage Fashion Exhibitions](https://www.trendhunter.com/trends/lillys-vintage-vault.md) - [Fashion-Inspired Skate Shoes](https://www.trendhunter.com/trends/old-skool-36-souvenir.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md)