# Trash Hat Editorials Crazy Fashions for 'Live From New York City' in V Magazine #61 By Rachel | Published 2009-08-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/v-magazine-61 References: [fashiongonerogue](http://www.fashiongonerogue.com/2009/08/sasha-freja-are-live-from-new-york-in-v-61/) & [mariosorrenti](http://www.mariosorrenti.com/) For V Magazine #61, models Sasha Pivovarova and Freja Beha pose in trash hats for the 'Live From New York City' editorial, photographed by Mario Sorrenti. The 'Live From New York City' spread for V Magazine #61 has the models in Times Square in New York City posing in crazy fashions, including some trash hats made of cans and tin. While I may leave the pop cans for the recycling bin, it's still a cool black and white photoshoot by Mario Sorrenti. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 31% | Activity: 17% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Sustainable Fashion:** Disruptive innovation opportunities exist in creating environmentally-friendly fashion accessories, such as hats made from recycled materials. - **Avant-garde Fashion:** There is potential for disruptive innovation in designing bold and unconventional fashion pieces like trash hats. - **Street Style Fashion:** Opportunities for disruptive innovation can be found in creating unique and edgy fashion items inspired by urban culture, as seen in the trash hat editorials. ### Who This Affects Most - **Fashion Retail:** Disruptive innovation can be pursued by retailers in catering to the demand for sustainable fashion accessories, including hats made from recycled materials. - **Fashion Photography:** Disruptive innovation opportunities exist in pushing the boundaries of fashion photography by capturing avant-garde and unconventional fashion items like trash hats. - **Fashion Marketing:** There is potential for disruptive innovation in marketing and promoting street style fashion items, such as trash hats, to appeal to a younger and more adventurous demographic. ## Related on Trend Hunter - [Cigarette Waste Hats](https://www.trendhunter.com/trends/shearling-style-hat.md) - [Avant-Garde Radish Accessories](https://www.trendhunter.com/trends/radish-hat.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Sustainable Bucket Hats](https://www.trendhunter.com/trends/lisous-bucket-hat-collection.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Mayo-Inspired Denim Capsules](https://www.trendhunter.com/trends/house-of-hellmann.md)