# Plant-Based Dog Bones V-dog's 'Breathbones' are Made Without Animal Products, Soy and Gluten By Laura McQuarrie | Published 2016-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/v-dog References: [v-dog](https://v-dog.com/products/breathbones) There are plenty of real animal bones for dogs to chew on, but V-dog is a company that specializes in making all-natural and vegan alternatives for furry friends. 'Breathbones' are small bone-shaped treats that begin as hard chews that eventually become soft as a pet gnaws and licks them. These treats are made with beneficial superfood ingredients like chia seeds, broccoli, sweet potato, parsley and cinnamon that are healthy and leave a dog's breath fresher and teeth cleaner than before. Unlike many other pet treats on the market, Breathbones are [vegan dog snacks](https://www.trendhunter.com/trends/marsapet-introduced) that are made without any animal products, wheat, corn, soy and gluten. V-dog also promises that it leaves out by-products, fillers and other "fake stuff" from its formula. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 75% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Pet Products:** The trend of plant-based pet products is disrupting the pet industry by providing alternatives to traditional animal-based products. - **Functional Pet Treats:** The trend of functional pet treats is creating opportunities for companies to develop innovative products that promote oral health and freshen breath. - **Vegan Pet Food:** The trend of vegan pet food is driving the development of pet snacks that are free from animal products and offer nutritional benefits. ### Sectors Adopting This - **Pet Food:** The pet food industry has the opportunity to expand its offerings by incorporating plant-based ingredients and developing vegan-friendly products. - **Pet Treats:** The pet treats industry can capitalize on the demand for functional treats by creating innovative products that provide oral health benefits. - **Animal Health:** The animal health industry can explore the development of plant-based pet products that promote oral hygiene and contribute to overall well-being. ## Related on Trend Hunter - [Meat-Like Dog Treats](https://www.trendhunter.com/trends/meatless-treats-for-dogs.md) - [Postbiotic Dog Dental Chews](https://www.trendhunter.com/trends/pupgum.md) - [Allergy-Friendly Vegan Dog Foods](https://www.trendhunter.com/trends/hownd-plant-powered-superfood.md) - [Vegan Dog Food Brands](https://www.trendhunter.com/trends/vplanet.md) - [Cheese-Made Dog Bones](https://www.trendhunter.com/trends/toplife-cheese-bones.md) - [Plant-Powered Dog Jerky Treats](https://www.trendhunter.com/trends/dog-jerky.md) - [Balanced Vegan Dog Foods](https://www.trendhunter.com/trends/omni-vegan-dog-food.md) - [Plant-Powered Wet Dog Foods](https://www.trendhunter.com/trends/wet-food-for-dogs.md) - [Healthy Beef-Flavored Dog Treats](https://www.trendhunter.com/trends/brutus-bone-broth-biscuits.md)