# Machine Gun Marketing The Get Busy Committee Distributes New Album on Weaponized USB By Patrick Walsh | Published 2011-11-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/uzi-usb-stick-marketing References: [absoluterandom](http://www.absoluterandom.com/just-what-you-have-been-waiting-for-an-uzi-flash-drive/) & [ohgizmo](http://www.ohgizmo.com/2010/01/04/uzi-flash-drive-is-just-a-terrible-idea-these-days/) Rap group 'Get Busy Committee' has released its new album on a Uzi-themed USB stick. It is an outrageous [marketing stunt](https://www.trendhunter.com/trends/highprofile-marketing-event), which is also highly provocative. It certainly grabs your attention and will be a strong marketing tool in their campaign. The Get Busy Committee's new album is also available to buy from other stores in this form, and would make a great [novelty gift](https://www.trendhunter.com/trends/liquid-death-misfortune-cookies), but not advisable if you are going to be traveling through airport security. Nevertheless, it is a fun and quirky novelty item which is sure to do well due to both its eye-catching nature and shock factor. Get the new album from this talented group now, if not for the beats, do it for the [innovative release](https://www.trendhunter.com/trends/diy-mixtape-kit). ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 8% | Activity: 27% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Weaponized Marketing:** Creating and distributing products or content that incorporates provocative or attention-grabbing elements, like a weapon-themed USB stick, to enhance marketing campaigns and capture consumer interest. - **Novelty Product Marketing:** Developing and promoting unique, quirky, and unconventional products as a marketing strategy to drive sales through their novelty appeal and potential shock value. - **Disruptive Music Releases:** Utilizing unconventional distribution methods, such as releasing albums on non-traditional platforms like USB sticks, to challenge industry norms and attract attention in the music market. ### Who This Affects Most - **Music Industry:** Exploring unconventional ways to release and distribute music, such as incorporating unique merchandise or alternative platforms, to disrupt traditional album sales and engage with fans. - **Marketing and Advertising Industry:** Adopting provocative or unconventional marketing tactics, like weapon-themed promotional items, to create buzz, generate attention, and stand out in a crowded marketplace. - **Gift and Novelty Industry:** Capitalizing on the demand for unique and unusual products, particularly novelty gifts, by offering items with shock value or eye-catching features that appeal to a broad range of consumers. ## Related on Trend Hunter - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Smart Glasses-Compatible Ads](https://www.trendhunter.com/trends/rayban-meta-smart-glasses.md) - [Rap-Themed Cider Campaigns](https://www.trendhunter.com/trends/straight-outta-crumpton.md) - [Artist-Empowering Streaming Insights](https://www.trendhunter.com/trends/spotify-campaign-kit.md) - [Album Merch Capsule Drops](https://www.trendhunter.com/trends/dont-tap-the-glass.md) - [High-Profile Live Performance Marketing](https://www.trendhunter.com/trends/highprofile-marketing-event.md) - [Cross-Border Condiment Campaigns](https://www.trendhunter.com/trends/smuggler-marmite.md) - [Summer-Ready Speaker Promos](https://www.trendhunter.com/trends/soundboks-free-accessory.md) - [Vintage-Inspired Technology](https://www.trendhunter.com/trends/vintageinspired-technology-tech-brand-kickbacks-discman-is-nostalgic.md)