# Automotive Art Galleries The UX Art Space Shares Artist Interpretations of the Lexus UX By Laura McQuarrie | Published 2018-07-04 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ux-art-space References: [campaignlive](https://www.campaignlive.co.uk/article/lexus-channels-art-become-luxury-lifestyle-brand/1486836) & [lexus](https://www.lexus.com/future/UX/) For the launch of its newest vehicle model, [Lexus](https://www.trendhunter.com/trends/lexus-meraki-on-wheels) set up the [UX](https://www.trendhunter.com/trends/electric-luxury-vehicles) Art Space and invited artists to share their interpretations of the luxury crossover vehicle. Inside the inspiring space, visitors are able to view a prototype of the car, as well as creative takes on the vehicle from artists Inês Zenha and Bence Magyarlaki. One of the artful exhibits depicts the Lexus UX with a section that has entirely been sheathed in white, making the design's every angle all the more worthy of appreciation. The immersive gallery-style space is set in Lisbon, a place that is emerging as a hub of creativity, culture and innovation. The [automotive art gallery](https://www.trendhunter.com/trends/art-in-motion-exhibition) from Lexus is set to remain open throughout the summer until mid-September. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 78% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Art-inspired Marketing:** Automotive companies can attract new customers by incorporating art-inspired marketing campaigns for their new car launches. - **Immersive Brand Experience:** Creating immersive brand experiences can give automotive companies a unique edge in the industry and attract customers who value creativity and innovation. - **Brand Experience Collaboration:** Collaborating with artists or other creatives to create unique brand experiences can help automotive companies differentiate themselves from competitors and attract a wider audience. ### Where This Applies - **Automotive:** The automotive industry can incorporate art and creativity into their marketing strategies to create a unique brand experience for customers. - **Art and Design:** The art and design industry can collaborate with automotive companies to create unique and immersive brand experiences that highlight the intersection of art and technology. - **Tourism and Hospitality:** Tourism and hospitality industries can take inspiration from the Lexus UX Art Space and create their own immersive and innovative brand experiences to attract new customers. ## Related on Trend Hunter - [Opulent Car-Exploration Experiences](https://www.trendhunter.com/trends/lexus-meraki-on-wheels.md) - [Artistic Auto Brand Activations](https://www.trendhunter.com/trends/london-art-fair.md) - [Art Event Auto Partnerships](https://www.trendhunter.com/trends/adx-suv.md) - [Immersive Solar-Powered Installations](https://www.trendhunter.com/trends/8-minutes-and-20-seconds.md) - [Automotive Design Philosophy Exhibits](https://www.trendhunter.com/trends/milan-design-week-2025.md) - [Auto-Branded Multimedia Experiences](https://www.trendhunter.com/trends/audi-haus.md) - [Color-Changing Outdoor SUV Concepts](https://www.trendhunter.com/trends/600-premium-aap-build.md) - [Ultra-Slick Auto Retail Concepts](https://www.trendhunter.com/trends/latelier-alpine.md) - [Coastal Aesthetic Vehicles](https://www.trendhunter.com/trends/surf-lx.md)