# Sun-Activated Vodka Bottles UV Vodka's Photochromic Bottle Design Comes to Life in Sunlight By Laura McQuarrie | Published 2021-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/uv-vodka-bottle References: [prnewswire](https://www.prnewswire.com/news-releases/phillips-distilling-upgrades-portfolio-with-packaging-innovations-and-introduces-revolutionary-new-vodka-brand-301335976.html/) & [phillipsdistilling](https://phillipsdistilling.com/brand/uv-vodka/) The new UV Vodka bottle design introduces a fresh new look for the brand that brings its products to life under the light of the sun. Thanks to a [photochromic design](https://www.trendhunter.com/trends/the-outside-book), the bottle takes on a spectrum of colors when exposed to UV sunlight. Created to deepen the connection between the brand's name and connection with sunlight, the refreshed packaging provides an experience with sunlight-activated ink. When the bottles are removed from the sunlight, the colors disappear. Along with its fresh new look, UV Vodka is introducing a brand-new tagline: "Bring the Light." This summer in particular, people are enjoying more gatherings with others outside, and this vodka promises to be an inspiring conversation piece. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 50% | Activity: 58% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Photochromic Packaging Trend:** Using photochromic materials in packaging designs to create a unique, interactive experience for consumers. - **Sun-activated Product Trend:** Developing products that change or react when exposed to UV sunlight for a fun and engaging experience. - **Experience-driven Marketing Trend:** Brands are focusing on creating memorable and interactive experiences for consumers through their marketing strategies. ### Industries Being Reshaped - **Alcohol Industry:** Incorporating sun-activated ink and photochromic materials in alcohol packaging designs to enhance the social drinking experience. - **Packaging Industry:** Exploring the use of photochromic inks and materials in package designs to create an interactive, multi-sensory experience for customers. - **Marketing Industry:** Utilizing photochromic inks and materials in marketing campaigns to create memorable, interactive experiences for consumers. ## Related on Trend Hunter - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Prideful Vodka Bottles](https://www.trendhunter.com/trends/crystal-head.md) - [Premium Smart Vodkas](https://www.trendhunter.com/trends/amoon-vodka.md) - [Music Festival Vodka Branding](https://www.trendhunter.com/trends/absolut-tomorrowland.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Custom Wave-Like Vodka Bottles](https://www.trendhunter.com/trends/ardagh.md) - [Botanical Violet-Hued Vodkas](https://www.trendhunter.com/trends/butterfly-lavender-vodka.md) - [Music Festival-Inspired Alcohol Bottles](https://www.trendhunter.com/trends/tomorrowland-x-absolut.md)