# UV Reactive Lip Coloring Inc.Redible Developed the Brightest Neon Lip Color Formula By Ell Smith | Published 2018-04-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/uv-reactive-lip-coloring References: [thegloss](http://www.thegloss.com/beauty/inc-redible-listen-hard-girl-neon-lip-paint/) & [sephora](https://www.sephora.com/product/neon-lip-paint-P431104) Festival season is in full swing and to celebrate Inc.redible launched the world's first [UV reactive lip color](https://www.trendhunter.com/trends/shop-in-the-dark), that's taking neon hues to an entirely new level. While many cosmetic brands have launched [bright color offerings](https://www.trendhunter.com/trends/velvet-cream-lipstick), none fit the technical requirements to be accurately described as neon. That's because a color must feature true reactive properties in order to receive the neon title. The new UV reactive formula is called 'Listen Hard Girl Neon Lip Paint" and boats a color so bright you might have to put on sun glasses to look at it. The unique color features a gorgeous [matte finish](https://www.trendhunter.com/trends/reserve-lip-color) and arrives in a bold orange and a pink colorway. Image Credit: Inc.redible via Instagram @incrediblecosmetics ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 42% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **UV Reactive Lip Coloring:** Opportunity for cosmetic brands to develop neon lip colors with true reactive properties. - **Neon Hues:** Opportunity for cosmetic brands to expand their color offering with bright, neon shades. - **Matte Finish:** Opportunity to create matte finish lip colors with UV reactive properties. ### Industries Being Reshaped - **Cosmetics:** Opportunity for cosmetic brands to innovate with neon lip colors. - **Festival Fashion:** Opportunity for festival fashion brands to incorporate UV reactive lip colors into their product offerings. - **Optical Industry:** Opportunity for the optical industry to provide sunglasses designed specifically for neon lip colors. ## Related on Trend Hunter - [Riviera-Inspired Lip Shades](https://www.trendhunter.com/trends/summer-capsule-collection.md) - [Glowing Neon Hair Collaborations](https://www.trendhunter.com/trends/hally-hair-1.md) - [Fragrance-Free Lip Tints](https://www.trendhunter.com/trends/idol-and-tulle.md) - [Multi-Use Highlighting Glosses](https://www.trendhunter.com/trends/pretty-grunge-face-gloss.md) - [Vibrant Fuchsia Lipstick Shades](https://www.trendhunter.com/trends/velvet-cream-lipstick.md) - [In-The-Dark Cosmetic Pop-Ups](https://www.trendhunter.com/trends/shop-in-the-dark.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [Heritage-Inspired Lip Shades](https://www.trendhunter.com/trends/plasma-lip-compound.md)