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# Sci-Fi Weapon-Forming Prints
The Jupiter Drawing Musica Light Saber Posters are Geek Chic

By Emma King | Published 2012-06-08 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/uv-posters
References: [thejupiterdrawingroom](http://www.thejupiterdrawingroom.com/Timeline/Cape_Town/All)

Musica, a music and entertainment store in South Africa, created a series of UV posters to launch the new Kinect Star Wars video game.

The Musica Light Saber posters are more than just posters, however; when rolled up, these prints become life-sized, [UV light sabers](https://www.trendhunter.com/trends/pink-soldier-saber).

The posters were conceptualized and created by agency The Jupiter Drawing Room. A long time was spent searching for just the right UV ink which would not only work well on paper that needed to be rolled up, but that also [glowed well in the dark](https://www.trendhunter.com/trends/dbrand-circuit-board). Though the Kinect Star Wars video game may not be widely agreed upon as amazing by the video game community, its methods of promotion are undoubtedly awesome.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 29% | Activity: 24% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### Key Themes Behind This Trend

- **UV Posters:** Opportunity for creating interactive and immersive advertising campaigns using UV posters.
- **Print-to-product:** Disruption in the printing industry with the ability to transform printed materials into functional products.
- **Gamification Marketing:** Innovative marketing techniques that incorporate video game elements to engage consumers.

### Where This Applies

- **Advertising:** Potential for using UV posters to create unique and engaging advertising campaigns.
- **Printing:** Opportunity for printing companies to offer new services for transforming printed materials into functional products.
- **Entertainment:** Application of gamification marketing techniques in the entertainment industry to promote video games and engage consumers.

## Related on Trend Hunter

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