# Multi-Shield Sunscreens Clarins' 'UV PLUS Anti-Pollution SPF' Provides Two Types of Defense By Laura McQuarrie | Published 2017-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/uv-plus References: [clarinsusa](https://www.clarinsusa.com/en/anti-pollution-sunscreen-multi-protection-broad-spectrum-spf-50/0129519.html) True to its name, Clarins' 'UV PLUS Anti-Pollution Sunscreen Multi-Protection Broad Spectrum SPF 50' is a protective two-in-one product that uses white tea, cantaloupe and blackcurrant to defend one's skin from environmental pollutants. The product is offered in both tinted and non-tinted versions, depending on the desired visibility of the product. As consumers become increasingly aware of poor environmental conditions and the negative effects that they can have on their skin, emerging skincare products are being formulated to provide extreme protection against pollutants. For years, consumers have been advised that they should be wearing sunscreen should be worn year-round, even on cloudy days and especially in the winter. Whether or not a consumers is taking concerted efforts to improve the air quality within their own homes, ultimately one is bound to encounter oxidative stress from factors that are beyond their control, which explains the rising popularity of these kinds of products. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 25% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Environmental Protection Skincare:** The rising awareness of poor environmental conditions presents an opportunity for skincare products that provide extreme protection against pollutants. - **Multi-functional Sunscreens:** Consumers are seeking two-in-one products like Clarins' 'UV PLUS Anti-Pollution SPF' that offer multiple types of defense. ### Sectors Adopting This - **Skincare Industry:** Skincare companies can innovate by developing products that protect the skin from environmental pollutants. - **Cosmetics Industry:** The cosmetics industry can capitalize on the demand for tinted sunscreens that provide both UV and pollution protection. ## Related on Trend Hunter - [Brightening Antioxidant Sunscreens](https://www.trendhunter.com/trends/multivitamin-clear-coat-broad-spectrum.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Adaptable Sun Protection Creams](https://www.trendhunter.com/trends/uv-protective.md) - [Protective Skin-Brightening Cosmetics](https://www.trendhunter.com/trends/tanologist-super-shield.md) - [SPF-Primer Hybrids](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen.md) - [Shielding Anti-Pollution Serums](https://www.trendhunter.com/trends/anti-pollution-serum.md) - [Patented Anti-Pollution Skincare](https://www.trendhunter.com/trends/pollution-defense-cream.md) - [All-in-One Reparative Sunscreens](https://www.trendhunter.com/trends/repair-sunscreen.md) - [Soothing Clear Sunscreens](https://www.trendhunter.com/trends/clear-daily-soothing-uv-defense.md)