# Broad-Spectrum Sunscreen Serums The Ordinary's UV Filters SPF 45 Serum Hydrates and Protects By Laura McQuarrie | Published 2025-04-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/uv-filters-spf-45-serum References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/the-ordinary-breaks-back-into-sun-care-with-serum-spf) & [ulta](https://www.ulta.com/p/uv-filters-spf-45-serum-pimprod2051384?sku=2637168)  Sun care is a foundational part of a daily skincare routine, and [The Ordinary](https://www.trendhunter.com/trends/pink-colored-serum) launched the UV Filters SPF 45 Serum to hydrate while protecting against damage that can cause premature aging. This lightweight, high-SPF sunscreen made with [FDA](https://www.trendhunter.com/trends/daily-mineral-serum)-approved chemical filters protects all skin types and doesn't clog pores. The Ordinary originally entered the sun care market in 2018 with Mineral UV Filters SPF 30 with Antioxidants, but the product received mixed reviews from customers. Most of all, the formula was critizied for being too thick and leaving a white cast. After discontuining that product and going back to the lab, The Ordinary spent years working on its new UV Filters SPF 45 Serum, which adopts the popular [skin-caring serum SPF format](https://www.trendhunter.com/trends/sofina-ip). ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 89% | Activity: 90% | Freshness: 39% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Broad-spectrum SPF Innovation:** The evolution of broad-spectrum SPF products with hydrating properties offers protection and skin nourishment in a single application. - **Serum-infused Protection:** The integration of SPF within serum formats is revolutionizing sun care by offering lightweight, non-greasy sun protection. - **Refinement in Chemical Sunscreens:** The development of improved chemical sunscreens addresses consumer concerns about heaviness and white cast, leading to more user-friendly formulations. ### Industries Being Reshaped - **Skincare Industry:** The skincare industry is shifting towards products that combine multiple benefits, such as hydration and sun protection, in streamlined formats. - **Cosmetic Chemistry:** Advancements in cosmetic chemistry allow for better formulation of high-SPF products that maintain transparency and comfort upon application. - **Health and Wellness:** As consumers become more conscious about skin health, the health and wellness industry increasingly incorporates SPF innovations into daily skincare regimens. ## Related on Trend Hunter - [Radiance-Enhancing SPF Serums](https://www.trendhunter.com/trends/invisible-daily-defense-serum.md) - [Lightweight Serum-Like Sunscreen Formulas](https://www.trendhunter.com/trends/serum-spf.md) - [Triple-Protection Skincare Serums](https://www.trendhunter.com/trends/spf-50-mineral-solar-serum.md) - [Lightweight SPF Products](https://www.trendhunter.com/trends/hydrating-serum-lotion.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Hydrating Invisible SPF Serums](https://www.trendhunter.com/trends/spf50-cabanaclear-water-gel-serum.md) - [Award-Winning SPF Serums](https://www.trendhunter.com/trends/organic-skin-care1.md) - [Complexion-Improving SPF Serums](https://www.trendhunter.com/trends/spf-50-drops.md) - [Post-Medical Treatment Sunscreens](https://www.trendhunter.com/trends/daily-mineral-serum.md)