# Sun Protection Skincare Sticks Hera Homme's UV Defense Stick Offers Shine Control and Freshness By Laura McQuarrie | Published 2018-10-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/uv-defense-stick References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Hot_new_innovations_for_sun_sticks_as_South_Korean_sales_rise/147972) & [hera](https://www.hera.com/sg/en/products/skincare/type/sun-block.html) Hera Homme was launched as a modern skincare range for the busy man, which provides [multifunctional solutions](https://www.trendhunter.com/trends/spf-cushion) for everything from cleansing and anti-aging to sun care, as seen in the brand's UV Defense Stick. Unlike many [sun care sticks](https://www.trendhunter.com/trends/multi-guard-stick-spf-50) that are only designed to offer UV protection, this one from Hera Homme is also packed with skincare-like properties, such as [shine control](https://www.trendhunter.com/trends/tanologist-super-shield) and freshness. The product is packaged in a roll-on format, much like a deodorant stick, which is familiar and exceptionally convenient for on-the-go use. Heatwaves in various parts of the world have increased the demand for sun sticks, as they can easily be applied during a hot summer day for protection and relief. Cosmetics Business reports that "the convenient format’s success is also due to use on the golf course." ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 16% | Activity: 40% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Multifunctional Sun Protection:** The Hera Homme UV Defense Stick showcases the trend of sun protection products that offer additional skincare-like benefits such as shine control and freshness. - **Roll-on Packaging:** The roll-on format of the UV Defense Stick reflects the trend of packaging convenience, making it exceptionally convenient for on-the-go use. - **Increasing Demand for Sun Sticks:** The rising demand for sun sticks, fueled by heatwaves and outdoor activities like golfing, presents an opportunity for skincare and cosmetics brands to innovate and cater to this specific need. ### Sectors Adopting This - **Skincare:** The skincare industry can capitalize on the trend of multifunctional sun protection by developing products that combine UV defense with other beneficial skincare properties. - **Packaging:** The packaging industry can explore and create more convenient and user-friendly formats, such as roll-on packaging, to meet the growing demand for on-the-go products. - **Cosmetics:** Cosmetics brands can tap into the rising demand for sun sticks by developing innovative formulations that offer both sun protection and additional benefits, like shine control and freshness. ## Related on Trend Hunter - [Makeup-Friendly Sunblock Sticks](https://www.trendhunter.com/trends/korean-sunscreen-stick.md) - [Conveniently-Packaged Korean Skincare](https://www.trendhunter.com/trends/kahi-airy-fit-sun-stick.md) - [Clear Sunscreen Sticks](https://www.trendhunter.com/trends/unseen-sunscreen-stick.md) - [Calming Sun Sticks](https://www.trendhunter.com/trends/cica-cooling-sun-stick.md) - [Premium Face Sunscreen Sticks](https://www.trendhunter.com/trends/face-sunscreen-stick.md) - [Adventure-Ready SPF Sticks](https://www.trendhunter.com/trends/multi-guard-stick-spf-50.md) - [High Protection Sunscreen Sticks](https://www.trendhunter.com/trends/invisible-high-protection-stick.md) - [Sheer Mineral Sunscreen Sticks](https://www.trendhunter.com/trends/mineral-sheer-stick-spf-30.md) - [Onion Sunscreen Sticks](https://www.trendhunter.com/trends/sun-stick.md)