# Branded Baseball Snacks The Utz x Major League Baseball Snacks Celebrate America's Pastime By Michael Hemsworth | Published 2018-05-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/utz-x-major-league-baseball References: [preparedfoods](https://www.preparedfoods.com/articles/121210-utz-major-league-baseball-branded-products) & [utzsnacks](https://www.utzsnacks.com) The [Utz](https://www.trendhunter.com/trends/utz-brand-inc) x [Major League Baseball](https://www.trendhunter.com/trends/pokemon-go-1) snacks have been announced as a new partnership between the two brands that promote the new season of baseball as the weather warms and consumers start to take in games. The snacks are branded with a baseball-themed aesthetic and will include a variety of different options including cheeseballs, potato chips, pretzels and popcorn. This offers consumers multiple products to choose from when seeking out a snack to enjoy when heading to a game or watching one from home. Teh Utz x Major League Baseball snacks come as part of a multi-year partnership that will be supported by a series of in-store promotions, sweepstakes and much more. This will take place across the US and acknowledges the need for more [cross-promotional branding](https://www.trendhunter.com/trends/flamin-hot-brands) as consumers seek out products with a stronger presence. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 6% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Baseball Snack Branding:** Companies can capitalize on the success of branded baseball snacks by partnering with sports leagues to promote a variety of their products through cross-promotional branding. - **Sports-themed Snacks:** Offering consumers sports-themed snacks like those in the Utz x Major League Baseball partnership can help brands increase their market share by offering a unique, enjoyable product experience. - **In-store Promotions & Sweepstakes:** Companies can attract and retain customers by promoting their products through in-store promotions and sweepstakes, as exemplified through the Utz x Major League Baseball snacks partnership. ### Sectors Adopting This - **Food & Beverage:** The food and beverage industry can increase revenue by capitalizing on sports-related events and promotions, such as the Utz x Major League Baseball snacks partnership. - **Sports & Entertainment:** Sports and entertainment industries can expand their reach and profits by partnering with food and beverage companies to offer sports-themed snacks and other similar products. - **Marketing & Advertising:** Marketing and advertising agencies can help companies promote their products through cross-promotion, in-store promotions, and sweepstakes, as shown by the success of the Utz x Major League Baseball snacks partnership. ## Related on Trend Hunter - [Innovative Snack Launches](https://www.trendhunter.com/trends/utz-brand-inc.md) - [Baseball-Inspired Dessert Partnerships](https://www.trendhunter.com/trends/baby-ruth.md) - [Sports-Themed Snack Chips](https://www.trendhunter.com/trends/postseasoning-the-chip.md) - [Spiced Honey Snack Chips](https://www.trendhunter.com/trends/utz-mikes-hot-honey-potato-chips.md) - [Miniature Bite-Sized Pretzels](https://www.trendhunter.com/trends/mixed-minis-pretzels.md) - [Baseball-Themed Ice Creams](https://www.trendhunter.com/trends/schnucks-cherry-cardinals-crunch-ice-cream.md) - [New Orleans-Inspired Snack Products](https://www.trendhunter.com/trends/zapps-snacks.md) - [Consumer-Driven Snack Products](https://www.trendhunter.com/trends/on-the-border-chips-and-dips.md) - [Branded Pickle Puff Snacks](https://www.trendhunter.com/trends/vlasic-pickle-balls.md)