# Technically Informed Lifestyle Footwear ECCO's UTW63716 Collection Explores Functional Elements By Amy Duong | Published 2018-12-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/utw63716 References: [hypebeast](https://hypebeast.com/2018/12/ecco-studio-hagel-release-date) & [w-21.nl](https://w-21.nl/) Footwear label [ECCO](https://www.trendhunter.com/trends/metropole-seoul-derby) worked alongside Studio Hagel on a special collection entitled 'UTW63716,' comprised of 18 different models. All of the designs surround the concept of functionality through a variety of perspectives to challenge the entire idea of function. This is translated through elements such as "un-pullable pull-tabs," odd patterning, bright colors, unfunctional covers and zippers, endless pockets and more. The entire UTW63716 collection is playfully experimental but it still infuses some of the label's signature components such as the 'Fluidform' comfort technology. The footwear models are constructed from the unique leather material that features the state-change technology. Each style is limited to only 24 pairs each and is available for purchase online now at 'W-2,' ECCO's experimental online shop. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 61% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Functional Footwear:** Opportunities for disrupting the footwear industry by creating designs that prioritize various functionalities. - **Playful Experimental Collections:** Opportunities for creating limited edition collections that challenge expectations and push boundaries in terms of design. - **State-change Technology:** Opportunities for implementing innovative materials and technologies in footwear design to enhance functionalities and comfort. ### Industries Being Reshaped - **Footwear:** Opportunities for creating footwear that prioritizes functionality and innovative materials/technologies. - **Fashion:** Opportunities for disrupting the fashion industry through limited edition collections that prioritize creativity and experimentation. - **Online Retail:** Opportunities for experimenting with new online retail concepts, such as ECCO's experimental online shop, W-2. ## Related on Trend Hunter - [Collaborative Artful Shoe Designs](https://www.trendhunter.com/trends/metropole-seoul-derby.md) - [Outdoor Performance Footwear Capsules](https://www.trendhunter.com/trends/merrell-1trl-aw25.md) - [Toe-Shaped Footwear](https://www.trendhunter.com/trends/vibram-fivefingers-1.md) - [Expansive Creative Footwear Series](https://www.trendhunter.com/trends/roku-shoe-line.md) - [Outdoor Formal Hybrid Loafers](https://www.trendhunter.com/trends/uneek-loafer-wk.md) - [Functional Relaxed Winter Footwear](https://www.trendhunter.com/trends/suicoke-fw24-footwear-collection.md) - [Chunky Trainer Designs](https://www.trendhunter.com/trends/breeze-sneaker.md) - [Comfort-Focused Urban Shoe Campaigns](https://www.trendhunter.com/trends/cole-haan-comfortable.md) - [Modern Sophisticated Footwear Collections](https://www.trendhunter.com/trends/flex-oxford-collection.md)