# Utilitarian Electric Four-Wheel Vehicles The UTV By Hyundai Delivers a Modern Design Language By Amy Duong | Published 2022-11-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/utv References: [yankodesign](https://www.yankodesign.com/2022/11/20/hyundai-electric-utv-is-a-utilitarian-utv-with-potent-off-roading-capability/)  [Hyundai](https://www.trendhunter.com/trends/mini-pickup-truck) introduces a new concept [UTV](https://www.trendhunter.com/trends/offroad-vehicles1) car -- the electric utility terrain vehicle designed by Roman Ignatowski and it has a [cyberpunk design language](https://www.trendhunter.com/trends/interoid-ev). The overall look is rugged and modular with simplistic silhouettes at the base foundation of the body. It has a four-wheel drive and is powered by electrical charging. It has four doors and delivers a wide range of modular design options. This includes alterations to the roof, interior space, and hood -- all of which can be managed based on the needs of the day. It can drive up mountains or just drive to the beach as a buggy on sunny days. All of the seats can be folded with the exception of the driver's seat. Image Credit: Roman Ignatowski, Hyundai ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 91% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Modular Electric Off-road Vehicle:** There is a potential for disruptive innovation in the personal vehicle industry with this modular concept of an electric off-road utility terrain vehicle that can be customized and adapted based on the needs of the user. - **Cyberpunk-inspired Design Language:** This trend can potentially disrupt the automotive design industry by introducing a new and unique aesthetic design language inspired by the cyberpunk genre, appealing to the younger generation and those looking for a distinctive style. - **Electrification of Utility Terrain Vehicles:** The trend towards electrification of utility terrain vehicles can potentially disrupt the traditional internal combustion engine market, providing cleaner and more efficient options for off-road driving. ### Where This Applies - **Automotive Industry:** This industry can potentially take advantage of the new disruptive trend of modular vehicle customization and the innovation of a unique cyberpunk-inspired design language in order to attract younger consumers and differentiate from competitors. - **Off-road Vehicles Industry:** This industry has an opportunity to adopt the trend of electrification and modular design to meet consumer demand for cleaner and easily customizable off-road vehicles. - **Personal Electric Vehicle Industry:** This industry can potentially integrate the innovation of modular design and off-road capabilities to create a new subcategory of personal electric vehicles focused on off-road driving and customization. ## Related on Trend Hunter - [Mini Off-Road Electric Trucks](https://www.trendhunter.com/trends/mini-pickup-truck.md) - [Road-Ready Dune Buggy Concepts](https://www.trendhunter.com/trends/fordzilla-hypervan.md) - [Sculpted Efficient Aerodynamic SUVs](https://www.trendhunter.com/trends/hyundai-seven-concept.md) - [Angular Otherworldly Off-Road SUVs](https://www.trendhunter.com/trends/hyundai-crater-concept.md) - [Electric Exoskeleton Off-Road Vehicles](https://www.trendhunter.com/trends/offroad-electric-vehicle.md) - [Off-Road-Ready Electric Vehicles](https://www.trendhunter.com/trends/2025-hyundai-ioniq-5-xrt.md) - [Gaming-Inspired Vehicle Concepts](https://www.trendhunter.com/trends/electric-subcompact-suv.md) - [Powerful Electric Off-Road UTVs](https://www.trendhunter.com/trends/kilow-la-bagnole.md) - [Modular Electric Utility Vehicles](https://www.trendhunter.com/trends/electric-utility-vehicle.md)