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# Colorfully Constructive Apparel
Paradise Youth Club Unveiled 'Utopian Frequency' for SS18

By Amy Duong | Published 2018-03-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/utopian-frequency
References: [hypebeast](https://hypebeast.com/2018/3/paradise-youth-club-spring-summer-2018-lookbook) & [paradiseyouthclub](http://paradiseyouthclub.com)

Streetwear label [Paradise Youth Club](https://www.trendhunter.com/trends/isle-of-paradise-sunny-serum) unveiled its latest collection, entitled 'Utopian Frequency,' for the upcoming warmer weather. The new Spring/Summer 2018 collection takes on the concept of previous encounters with creative forces, in commemorating a space that fosters constructive communication for one another. The new Paradise Youth Club capsule is comprised of silhouettes such as crewneck sweaters, long-sleeve shirts, t-shirts, shorts, caps, shorts, pants and lightweight jackets.

The Utopian Frequency collection boasts a [summer-themed color palette](https://www.trendhunter.com/trends/vowels-1), with colors like orange, yellow, red and blue mixed with classic white and black. There are satirical accents throughout the collection, such as the profane typographical graphics.

A standout item from the collection is the checkered button-down shirt with matching walking shorts, as well as a [vibrant orange jacket](https://www.trendhunter.com/trends/lazy-daze-collection) with button closures. The Utopian Frequency collection will be available in April online and at select retail locations.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 12% | Activity: 13% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Creative Streetwear:** Opportunity to disrupt the fashion industry by offering unique and artistic streetwear designs.
- **Summer-themed Color Palettes:** Disruptive innovation opportunity in the cosmetics industry by creating summer-themed makeup collections inspired by vibrant color palettes.
- **Satirical Graphics:** Potential disruptive innovation in the graphic design industry by creating satirical and provocative visual content for various media platforms.

### Industries Being Reshaped

- **Fashion:** Opportunity for fashion brands to incorporate creative streetwear designs into their collections.
- **Cosmetics:** Disruptive innovation opportunity by developing makeup products inspired by summer-themed color palettes.
- **Graphic Design:** Opportunity for graphic designers to explore satirical and provocative visual content for advertising campaigns and media platforms.

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