# Clothing Customization Programs UNIQLO Launched the 'UTme!' Program for Torontonians By Colin Smith | Published 2022-05-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/utme References: [uniqlo](https://www.uniqlo.com/ca/en/?gclid=CjwKCAjw9-KTBhBcEiwAr19ig_orRr7mNzhp-3TuDoFLZJnuPLNqGnKd7dg6aojl8xnFwqh-XqlgMBoCZpEQAvD_BwE&gclsrc=aw.ds) [UNIQLO](https://www.trendhunter.com/trends/uniqlo-sherway) launched the 'UTme!' program at the CF Toronto Eaton Centre in Canada. This program will allow customers to either [design their own t-shirt](https://www.trendhunter.com/trends/sneaker-maker) using tablets found in the store, or select a variety of locally designed artworks to imprint onto a t-shirt. For customers who are not confident of their artistic abilities, UNIQLO also allows customers to use photographs, stickers, text, and other convenient designing tools. After completing a design, customers the shirt can be printed in just 15-minutes, at which point the customer will be able to purchase their creation in adult sizes for $29.90 and in kid sizes for $19.90. The printed t-shirts are from UNIQLO's 'UT' line of 100% cotton shirts, meaning they are high quality. The UTme! program launches on May 13th, 2022. Image Credit: UNIQLO ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 45% | Activity: 77% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Clothing Customization Programs:** The rise of clothing customization programs offers opportunities for businesses to personalize their products and gain a competitive edge in the market. - **In-store Design Tools:** The introduction of in-store design tools provides retailers with a chance to engage customers in an interactive buying experience and increase customer loyalty. - **Fast Customization Processes:** The development of fast customization processes allows retailers to offer unique products with a much quicker turnaround time, catering to the increasing demand for instant gratification. ### Industries Being Reshaped - **Retail:** The clothing customization trend presents an opportunity for retailers to create personalized and exclusive products, attracting customers who value uniqueness. - **Fashion Design:** The rise of in-store design tools presents opportunities for fashion designers to offer their designs to a wider audience, and to collaborate with retailers to create exclusive collections. - **Printing and Technology:** The increasing use of printing and technology to create custom products provides opportunities for businesses to leverage the latest innovations and streamline their production processes. ## Related on Trend Hunter - [Localized Retail Experiences](https://www.trendhunter.com/trends/uniqlo-sherway.md) - [Retail Expansion Strategies](https://www.trendhunter.com/trends/uniqlo-new-toronto-location.md) - [Elevated Flagship Stores](https://www.trendhunter.com/trends/toronto-eaton-centre-store.md) - [Store Opening Celebrations](https://www.trendhunter.com/trends/uniqlo-quebec.md) - [Apparel-Themed Pop-Up Cafes](https://www.trendhunter.com/trends/uniqlo-6.md) - [UK Designer T-Shirt Collabs](https://www.trendhunter.com/trends/uniqlo-x-anya-hindmarch.md) - [Artistic Apparel Illustrations](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu.md) - [Limited Heritage-Honoring Apparel](https://www.trendhunter.com/trends/unique-clothing-warehouse.md) - [Quick-Drying Summer T-Shirts](https://www.trendhunter.com/trends/classic-tee.md)