# Collaborative Utilitarian Bags Eastpak and White Mountaineering Join on a Functional Capsule By Amy Duong | Published 2019-01-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/utilitarian-bags References: [highsnobiety](https://www.highsnobiety.com/p/eastpak-white-mountaineering-ss19-collab/) & [whitemountaineering](http://www.whitemountaineering.com/store/) [White Mountaineering](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1) joins forces with [Eastpak](https://www.trendhunter.com/trends/the-dime-x-eastpak-collection) to create a collaborative capsule for the Spring/Summer 2019 season. The joint collection is comprised of a selection of bags, ranging from backpacks to side bags, and carry-ons as well. The main design concept ensures that all of the offerings are adorned with [a plethora of pockets](https://www.trendhunter.com/trends/general-research-parasite-bag) to maximize the overall functionality. The aesthetics take on a utilitarian approach, featuring bright accents using 3M materials and Eastpak's iconic canvas material for durability. Every bag comes in two colorway selections -- one of which is monochromatic and the other option is a blend of navy blue, orange, and gray. The collection currently has a Japan-only launch date of January 19th in Tokyo and online on January 26th with plans set to launch internationally. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 22% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Collaborative Utilitarian Bags:** The trend of collaborative utilitarian bags is disrupting the fashion industry, offering functional and aesthetically pleasing options for consumers. - **Maximizing Functionality:** The trend of maximizing functionality in bags is creating opportunities for innovative design concepts and materials. - **Japan-only Launches:** The trend of Japan-only launches is disrupting the global fashion market, creating exclusivity and demand. ### Who This Affects Most - **Fashion:** The fashion industry can embrace the trend of collaborative utilitarian bags to cater to the growing demand for functional and stylish accessories. - **Design:** The design industry can explore the trend of maximizing functionality in bags to create innovative and user-friendly products. - **Retail:** The retail industry can capitalize on the trend of Japan-only launches by creating limited edition collections and exclusive collaborations to drive sales and market expansion. ## Related on Trend Hunter - [Carry Gear Collaborations](https://www.trendhunter.com/trends/the-dime-x-eastpak-collection.md) - [Outdoor Utility Bags](https://www.trendhunter.com/trends/apc-x-gregory.md) - [Technical Sports Capsules](https://www.trendhunter.com/trends/white-mountaineering-umbro.md) - [Co-Branded Upcycled Backpacks](https://www.trendhunter.com/trends/rerebuilt-to-resist.md) - [Sleek Modern Bag Collections](https://www.trendhunter.com/trends/trompe-loeil-bags.md) - [Collaborative Sporty Timeless Fashion](https://www.trendhunter.com/trends/mammut.md) - [Urban Explorer-Centric Accessories](https://www.trendhunter.com/trends/topologie-1.md) - [Urban Utility Capsules](https://www.trendhunter.com/trends/cp-company-x-beams.md) - [Collaborative Durable Fashion Capsules](https://www.trendhunter.com/trends/and-wander-4.md)