# Floral Backseat Fashion The Uterque Spring 2012 Ad Campaign Has a Traveling Theme By Meghan Young | Published 2012-03-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/uterque-spring-2012-ad-campaign References: [fashiongonerogue](http://fashiongonerogue.com/elettra-wiedemann-marique-schimmel-corinna-ingenleuf-uterque-spring-2012-campaign-david-dunan/) & [uterque](http://www.uterque.com/) With a strong floral and car motif, the Uterque Spring 2012 ad campaign seems to promote a luxurious road trip more than its fashion and accessories. However, the [pile of shoes and purses](https://www.trendhunter.com/trends/oasis-society) featured in the shoot effectively places the emphasis back on the Uterque pieces. The Uterque Spring 2012 ad campaign was shot by United Kingdom-based photographer David Dunan. It appears that he has a fixation with romantic auto photo shoots, since he captured a similar one for [Vogue Italia](http://www.trendhunter.com/trends/david-dunan-vogue-italia). Starring models Elettra Wiedemann, Marique Schimmel and Corinna Ingenleuf, the campaign was produced by Magna Production. Richly saturated, the Uterque Spring 2012 ad campaign is filled with bright colors from the full blooms to the silk scarves and red lips. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 66% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Luxury Road Trips:** Fashion and accessory brands can explore opportunities to promote their products through luxurious travel experiences. - **Floral Motifs in Auto Photography:** Auto photographers can experiment with incorporating flower motifs in their shoots. - **Romantic Auto Photoshoots:** Photographers and fashion brands can collaborate to produce romantic auto photoshoots. ### Who This Affects Most - **Fashion and Accessories:** Fashion and accessory brands can incorporate floral motifs in their products and promote a luxurious travel experience. - **Auto Photography:** Auto photographers can experiment with incorporating flower motifs into their shoots. - **Photography and Fashion:** Photographers and fashion brands can collaborate to create romantic auto photoshoots for their campaigns. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md)