# Clutch-Centered Campaigns The Uterque November 2011 Lookbook Gets Hyper Jaunty By Marriska Fernandes | Published 2011-11-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/uterque-november-2011 References: [designscene.net](http://www.designscene.net/2011/11/iris-strubegger-uterque-november-2011.html) & [uterque](http://www.uterque.com/) The Uterque November 2011 lookbook presents its fall/winter campaign, full of chic styles and stunning designs. Captured by [Hunter & Gatti](https://www.trendhunter.com/trends/ophidian-mini-bag-collection), the shoot presents model Iris Strubegger posing with [clutches held close](https://www.trendhunter.com/trends/fendis-summer-2025-campaign), showing the value women place on these [high-fashion accessories](https://www.trendhunter.com/trends/statement-bags). This campaign enhances the vibrant and striking purple and black clutches. Iris Strubegger is shot guarding the purse with her life, and swinging it with a splash of swagger and style. The entire lookbook uses dark colors, from the backdrop to the overcoats and accessories. This is quite a break from the glam spotted in many campaigns. Iris poses in fierce fashion and with aggressive looks that make this Uterque November 2011 lookbook quite a hit. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 22% | Activity: 6% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Chic Styles:** Disruptive innovation opportunity: Develop new materials or manufacturing processes to create unique and sustainable chic fashion accessories. - **Vibrant Colors:** Disruptive innovation opportunity: Create new dyeing techniques or pigments to produce vibrant colors that are long-lasting and eco-friendly. - **Aggressive Poses:** Disruptive innovation opportunity: Explore the use of AI or robotics to create dynamic and interactive fashion campaigns with aggressive poses. ### Industries Being Reshaped - **Fashion Accessories:** Disruptive innovation opportunity: Integrate technology into fashion accessories to create smart, connected products that offer unique features and functionalities. - **Textile Manufacturing:** Disruptive innovation opportunity: Develop sustainable and eco-friendly manufacturing processes for textiles to reduce the environmental impact of the fashion industry. - **Advertising and Marketing:** Disruptive innovation opportunity: Utilize AI and data analytics to personalize and target fashion campaigns, optimizing customer engagement and brand awareness. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md)