# Macho Businesswoman Campaigns The Uterque Fall/Winter 2014/2015 Advertisements Are Masculine By Jordy E | Published 2014-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/uterque-fallwinter-20142015 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/08/crista-cober-emma-champtaloup-for-uterque-fw-1415-campaign.html) & [uterque](http://www.uterque.com) The Uterque Fall/Winter 2014/2015 campaign offers a modern take on [classic businesswomen looks](https://www.trendhunter.com/trends/12th-tribe-x-corporate-natalie). Models Crista Cober and Emma Champtaloup posed in a serious manner while showcasing the apparel, displaying both their earnest demeanors as well as the brand's most current pieces. Pointy oxford shoes, loose fitting trousers, angular trench coats and simple black shirts signify Uterque's high regard for women at work. These pieces are office appropriate as they feature sensible cuts and muted shades such as beige, black and grey. [Mod additions](https://www.trendhunter.com/trends/clare-waight-keller) are also present in this Uterque line. With [bold animal prints](https://www.trendhunter.com/trends/people-will-talk), leather trimming and angular pumps, the quintessential female professional has been updated to suit current times, a multitude of settings and the transition from day to night. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 63% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Modern Businesswomen Looks:** There is an opportunity for brands to create modern and stylish apparel specifically designed for businesswomen. - **Sensible Office Appropriate Cuts:** There is a market for office-appropriate clothing that features sensible cuts and muted shades for a professional and sophisticated look. - **Mod Additions to Professional Attire:** There is potential for innovation in incorporating bold prints, leather trimming, and angular designs into professional attire for a more fashion-forward and contemporary aesthetic. ### Who This Affects Most - **Fashion:** Fashion brands can leverage the demand for modern businesswomen looks by creating trendy and professional clothing options. - **Retail:** Retailers can cater to the need for sensible office-appropriate cuts by curating a collection of sophisticated and versatile clothing options for working professionals. - **Footwear:** Footwear brands can explore the opportunity to design stylish and comfortable shoes that complement modern businesswomen looks, such as angular pumps and pointy oxford shoes. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Chic Corporate-Inspired Capsules](https://www.trendhunter.com/trends/after-hours-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Executive Workwear Collections](https://www.trendhunter.com/trends/12th-tribe-x-corporate-natalie.md) - [Curated Workwear Capsules](https://www.trendhunter.com/trends/petal-and-pups.md) - [Fall-Centric Layered Apparel](https://www.trendhunter.com/trends/uniqlo-u-fw24.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md)