# Humble Health Food Branding Uten's Simple Packages Emanate a Cute and Delectable Charm By Jason Soy | Published 2011-09-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/uten References: [lovelypackage](http://lovelypackage.com/uten/) & [marcinrusak](http://www.marcinrusak.com/) With a simplistic company name like Uten, you'd expect the packaging of whatever these guys were selling to be equally humble. And that's exactly what you get with this Uten line of [healthy and nutritious food products](https://www.trendhunter.com/trends/betterforyou-snack-packaging) which feature labels that are simply tied onto food items with string. Each food product also comes with a handy label folder packed with stellar recipes. What's even more impressive about Uten's packaging is that they encourage consumers to [re-use their jars](https://www.trendhunter.com/trends/tofu-packaging) and other goods to house their own delectable creations. Delicious food and environmentally friendly? Sign me up pronto! **Implications** - Consumers gravitate toward products with [simplistic packaging](https://www.trendhunter.com/trends/thoughtful-packaging) because it invokes a relaxing feeling from consumers. It requires little cognitive thought to engage with so consumers naturally remain calmer. Corporations may consider simplifying their current product packaging in order to entice consumers into buying their wares more regularly. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 46% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Simplistic Branding:** Simplify product packaging to invoke consumer calmness and increase sales. - **Sustainable Packaging:** Encourage consumers to reuse packaging to decrease environmental impact. - **Healthy Convenient Foods:** Provide nutritional and easy-to-make recipe options with food products. ### Industries Being Reshaped - **Food and Beverage:** Companies can innovate with sustainable and simple packaging options for their food products. - **Health and Wellness:** Create convenient and nutritious food options that come with recipe suggestions for busy consumers. - **Environmental Sustainability:** Promote the use of reusable packaging to combat waste and appeal to environmentally conscious consumers. ## Related on Trend Hunter - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Healthy Habit Food Packaging](https://www.trendhunter.com/trends/lidl-packaging.md) - [Thoughtful Packaging Redesigns](https://www.trendhunter.com/trends/thoughtful-packaging.md)