# Quirky Male Grooming Subscriptions Ustraa Takes a More Humorous Approach to Male Grooming By Ell Smith | Published 2017-10-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ustraa References: [gqindia](https://www.gqindia.com/content/7-gq-approved-online-grooming-stores-for-men/#ustraa) & [happilyunmarried](https://www.happilyunmarried.com/ustraa/rascalsguide) Ustraa is a newly introduced skin care line that's re-defining the masculine aesthetic among young men in India. The line, which carries [male-specific grooming products](https://www.trendhunter.com/trends/chi-pour-homme) was recently developed by India's leading youth life style brand 'Happily Unmarried,' which takes a lighthearted and quirky approach to a man's beauty regiment. Utilizing a subscription box model, Ustraa, offers [men's shaving creams](https://www.trendhunter.com/trends/shaving-and-beard-care), body and face washes, oils, conditioners and balms, which encourage young men to look and feel good. To appeal to a younger demographic, Ustraa, retails its products in rustic containers which are reminiscent of vintage medicine bottles. In addition, the brand takes a more [humorous marketing approach](https://www.trendhunter.com/trends/the-club-campaign), boasting slogans such as "All men are born equal, then some grow a mustache," or, "For best results, use often. For better results, smile when you see her." ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 12% | Activity: 21% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Humorous Men’s Grooming:** Opportunity to disrupt male grooming industry by targeting a younger demographic with a lighthearted approach to product design and marketing. - **Subscription Box Model:** Opportunity to disrupt the traditional retail model by offering personalized and convenient monthly subscriptions that cater specifically to men's grooming needs. - **Retro-styled Packaging:** Opportunity to disrupt packaging design by utilizing vintage-inspired designs that stand out on shelves and evoke nostalgia in customers. ### Where This Applies - **Beauty and Personal Care:** Opportunity to disrupt the male segment of the beauty and personal care industry by offering products tailored and marketed specifically to men. - **E-commerce:** Opportunity to disrupt traditional retail channels by utilizing a subscription box delivery model and focusing on online sales for a convenient and customizable customer experience. - **Marketing and Advertising:** Opportunity for marketing agencies to work with male grooming brands to develop humorous and relatable marketing campaigns that resonate with a younger audience. ## Related on Trend Hunter - [Male Personal Care Collections](https://www.trendhunter.com/trends/bath-and-body-works-1.md) - [Beard-Focused Premium Grooming Brands](https://www.trendhunter.com/trends/premium-grooming-brand.md) - [Men-Targeted Private Label Cosmetics](https://www.trendhunter.com/trends/mens-grooming-product-range.md) - [Masculine Pharmacy Shopping Experiences](https://www.trendhunter.com/trends/walgreens-mens-zone.md) - [Exclusive Men's Grooming Kits](https://www.trendhunter.com/trends/handsomer-for-the-holidays.md) - [Humorous Male-Targeted Campaigns](https://www.trendhunter.com/trends/the-club-campaign.md) - [Botanical Men's Grooming Products](https://www.trendhunter.com/trends/face-and-beard-care.md) - [Father's Day Grooming Gifts](https://www.trendhunter.com/trends/the-well-groomed-essentials.md) - [Masculine Refillable Soap Ranges](https://www.trendhunter.com/trends/bob-refillable-body-wash.md)