# Summery Sci-Fi Ice Creams Baskin-Robbins' is Now Serving USS Butterscotch from Stranger Things By Laura McQuarrie | Published 2019-06-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/uss-butterscotch References: [prnewswire](https://www.prnewswire.com/news-releases/baskin-robbins-drops-an-epic-stranger-things-anchor-in-july-300875374.html) & [order.baskinrobbins](https://order.baskinrobbins.com/) For the month of July, [Baskin-Robbins](https://www.trendhunter.com/trends/sundae-funday-ice-cream) is introducing USS Butterscotch as its Flavor of the Month, which is a summery ice cream variety that comes straight from the Scoops Ahoy shop at the Starcourt Mall in Hawkins, Indiana—within the fictitious, 80s-inspired world of [Stranger Things](https://www.trendhunter.com/trends/chips-ahoy-x-stranger-things). As its name suggests, the July Flavor for the Month is a butterscotch-flavored ice cream that boasts butterscotch pieces and a [toffee-flavored ribbon](https://www.trendhunter.com/trends/toffee-chocolate-chunk). Baskin-Robbins is serving the ice cream flavor inspired by the show as a decadent, three-scoop USS Butterscotch Sundae that's complete with waffle sales, as well as selling the unique flavor in pre-packed quarts. For National Ice Cream Day, Baskin-Robbins is offering some sweet deals that include the USS Butterscotch. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 59% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Seasonal Ice Cream Varieties:** The introduction of USS Butterscotch as Baskin-Robbins' Flavor of the Month shows the trend of creating unique and limited-time ice cream flavors based on popular themes. - **Fictional Food Experiences:** The partnership with Stranger Things and the inclusion of Scoops Ahoy ice cream in Baskin-Robbins' menu exemplifies the trend of bringing fictional food experiences to life, creating an immersive and nostalgic dining experience for customers. - **Novelty Sundae Offerings:** The three-scoop USS Butterscotch Sundae with waffle sales highlights the trend of offering creative and indulgent sundae options, attracting customers with unique and visually appealing dessert choices. ### Who This Affects Most - **Ice Cream Retail:** The introduction of USS Butterscotch as a seasonal flavor and the special deals for National Ice Cream Day present opportunities for ice cream retailers to attract customers with innovative and limited-edition offerings. - **Entertainment Merchandising:** The collaboration with Stranger Things showcases the potential for entertainment franchises to expand their merchandising opportunities by partnering with food and beverage companies, creating a new revenue stream. - **Restaurant and Food Experiences:** The inclusion of themed ice cream flavors and fictional food experiences demonstrates the potential for restaurants and food establishments to enhance their offerings with unique and immersive dining experiences. ## Related on Trend Hunter - [Sci-Fi Ice Cream Giveaways](https://www.trendhunter.com/trends/free-ice-cream-for-a-year.md) - [Sundae-Inspired Ice Creams](https://www.trendhunter.com/trends/sundae-funday-ice-cream.md) - [Coast-Inspired Ice Creams](https://www.trendhunter.com/trends/beach-day-ice-cream.md) - [Blondie-Studded Ice Creams](https://www.trendhunter.com/trends/butterscotch-blondie.md) - [Sour Candy-Inspired Ice Creams](https://www.trendhunter.com/trends/trolli-sour-blast.md) - [Cosmic-Themed Brownie Ice Creams](https://www.trendhunter.com/trends/galactic-brownie-ice-cream.md) - [Comedy-Inspired Ice Creams](https://www.trendhunter.com/trends/if-movie-menu.md) - [S’mores-Inspired Ice Creams](https://www.trendhunter.com/trends/oreo-smores-ice-cream.md) - [Nostalgic Summer Ice Creams](https://www.trendhunter.com/trends/super-fun-times.md)