# Texting Toilet Paper Holders The LooLedge Offers an Area For Smartphones During Bathroom Use By M | Published 2016-04-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/using-the-bathroom References: [yankodesign](http://www.yankodesign.com/2015/10/12/for-toilet-texters-everywhere/) & [axisdesign](http://www.axisdesign.com/) For consumers that inevitably bring their smartphone with them while using the bathroom, the LooLedge is a convenient [sanitary station](https://www.trendhunter.com/trends/toilet-lid-closer) that offers a place for people to put their phone down. The device features a toilet paper holder with an added extended ledge that holds cellular devices while the consumer is using the bathroom. The ledge ensures that smartphones are kept in a safe place when not in use. Rather than try to convince consumers of [leaving their smartphones behind](https://www.trendhunter.com/trends/smartphone-lock-box) when they use the bathroom, the design of the LooLedge embraces that people will bring their tech devices with them no matter where they go. The LooLedge features a handy and secure area to [place a smartphone device](https://www.trendhunter.com/trends/acestand-2) while going to the bathroom. This also keeps the device free from touching unhygienic hands till after they are washed. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 71% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Smartphone Integration:** Disruptive innovation opportunity: Develop products and services that seamlessly integrate smartphones into everyday activities like using the bathroom. - **Hygienic Solutions:** Disruptive innovation opportunity: Create innovative products that address hygiene concerns in daily routines, such as finding new ways to keep smartphones clean and germ-free. - **Consumer Convenience:** Disruptive innovation opportunity: Design products that enhance convenience and cater to consumer habits and preferences, such as providing designated spaces for smartphones in commonly used areas. ### Sectors Adopting This - **Home Decor:** Disruptive innovation opportunity: Explore new home decor products that combine functionality with technology, catering to consumers' increasing reliance on smartphones. - **Consumer Electronics:** Disruptive innovation opportunity: Innovate within the consumer electronics industry by developing accessories and devices that complement smartphone usage in various contexts, including the bathroom. - **Sanitary Products:** Disruptive innovation opportunity: Rethink and develop sanitary products that incorporate features to address the growing concerns around hygiene and technology integration. ## Related on Trend Hunter - [Smart Toilet Designs](https://www.trendhunter.com/trends/smart-toilets.md) - [Discreet Bathroom Deodorizers](https://www.trendhunter.com/trends/loo-drops.md) - [Public Bathroom Location Apps](https://www.trendhunter.com/trends/the-bathroom-app.md) - [Multi-Functional Smartphone Holders](https://www.trendhunter.com/trends/meboge.md) - [Senior Bowel Tracking Toilets](https://www.trendhunter.com/trends/the-legacy-senior-communities.md) - [Clean Bathroom-Locating Apps](https://www.trendhunter.com/trends/woloo.md) - [Cable Storage Smartphone Stands](https://www.trendhunter.com/trends/hold-the-phone-stand.md) - [Health Tracker Toilet Clips](https://www.trendhunter.com/trends/throne-one.md) - [Feature-Packed Smart Toilets](https://www.trendhunter.com/trends/neolet.md)