# Porcelain Boxing Gloves Lagerfeld Shoots for Rosenthal's ‘Ego' Campaign By Holger Mohr | Published 2008-12-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/using-porcelain-as-boxhands-lagerfelds-shooting-for-rosenthals-viral-ego-ca References: [media.netpr.pl](http://media.netpr.pl/PressOffice/PressRelease.106523.po?rss=true) & [rosenthal-ego.de](http://rosenthal-ego.de/index.html) Karl Lagerfeld photographed these amazing images for the Rosenthal ‘Ego’ campaign. The black-and-white photos of male supermodel Brat Kroenig are showing porcelain from a different view altogether. The traditional German porcelain manufacturer chose Lagerfeld to create a campaign that would shatter the line from its bourgeois pedigree. Karl Lagerfeld explains: “By choosing a male model I wanted to play with cliché of ‘becoming bourgeois’ which is associated with a porcelain and crystal dinner service. The man appears to embody the opposite of fragility, of the vulnerability of these precious articles, but perhaps this is just a marvelous illusion.” The campaign was developed by the Munich new media agency code64. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 68% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Porcelain Fashion:** Opportunity for fashion and home decor designers to incorporate porcelain material into their designs. - **Gender Subversion:** Exploring gender stereotypes through advertising campaigns and creating conversation around perception of masculinity and femininity. - **Artistic Photography:** Incorporating unique and eye-catching visuals into advertising campaigns can create a lasting impression on consumers. ### Who This Affects Most - **Home Decor:** Porcelain boxing gloves highlight the potential for porcelain to be used in innovative ways in the home decor industry. - **Fashion:** Fashion designers could explore the use of porcelain in accessories or clothing pieces to create a fresh and unexpected look. - **Advertising:** Creating visually stunning and conceptually interesting ads can be a powerful tool for brands looking to stand out and make a statement. ## Related on Trend Hunter - [Cat-Starred Watch Campaigns](https://www.trendhunter.com/trends/big-bang-watch.md) - [Inaugural Luxury Furniture Brands](https://www.trendhunter.com/trends/karl-lagerfelds-namesake-brand.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Elegant Porcelain Tableware](https://www.trendhunter.com/trends/porcelain-tableware.md) - [Bag-Replicating Porcelain Vases](https://www.trendhunter.com/trends/no-bb.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)