# Failed Sexvertising Matthew McConaughey's Film Made $36,497, Despite Gratuitous Nudity By lourdes sanchez bayas | Published 2008-12-21 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/using-nakedness-on-crappy-movies-matthew-mcconaugheys-film-made-36497 References: [charmants](http://www.charmants.com/2008/12/16/a-shirtless-hugh-jackman-and-a-butt-naked-matthew-mcconaughey/) We see Matthew McConaughey showing off his [beach body](https://www.trendhunter.com/trends/mack-weldon-x-bather) year-round, but it isn’t often that McConaughey’s film roles involve such gratuitous nudity. The actor takes it all off, however, in a film called ‘Surfer Dude,’ where McConaughey plays the role of a man who’s going through an existential crisis. Charmants quips, “...if ’soul-searching’ involves the innumerable [shirtless moments](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler) you can reasonably expect from the 39-year-old Texan actor, it appears that the ‘existential crisis’ component of the story required him to strip completely.” Typically, [sex sells](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms), especially when the sexiness in question involves Matthew McConaughey. The nude scenes didn’t seem to help McConaughey sell the film, unfortunately. The failed movie, which only managed to pull in $36,497, will be released to DVD on December 30th. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 86% | Activity: 72% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Nudity in Film:** Opportunity for disrupting traditional film marketing by exploring alternative ways to promote movies through nudity. - **Sexuality as a Marketing Tool:** Potential for disruptive innovation in advertising by redefining the role of sexuality in selling products or services. - **Box Office Failures:** Opportunity to innovate in the film industry by finding new ways to attract audiences and increase revenue for movies that perform poorly at the box office. ### Sectors Adopting This - **Film Industry:** Chance for disruptive innovation in film distribution and marketing strategies to overcome box office failures. - **Advertisement Industry:** Opportunity for disruptive innovation in advertising techniques by challenging the traditional use of nudity and sexiness to sell products or services. - **Entertainment Industry:** Potential for disruptive innovation in the entertainment industry by exploring unconventional approaches to attract audiences and generate revenue for underperforming movies. ## Related on Trend Hunter - [Indulgent Cinema Screenings](https://www.trendhunter.com/trends/indulgent-with-gu.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Sensual Pizza Campaigns](https://www.trendhunter.com/trends/bare-naked-pizza.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Doll-Inspired Movie Launches](https://www.trendhunter.com/trends/barbie-mattel-movies-new-releases.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md)