# Haute Body Piercing Campaigns Wildcat Dresses Models in Couture to Glam Up Body Mods By Holger Mohr | Published 2009-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/using-couture-to-sell-bodypiercings-brilliant-shoots-for-wildcats-2009-camp References: [wildcat.de](http://wildcat.de) We’ve seen tattoos and tattoo-inspired designs on haute couture catwalks, proving that body modification has moved out of the underground and into the mainstream. Now Wildcat is using couture to promote their [body piercing jewelry](https://www.trendhunter.com/trends/mikimoto-x-chrome-hearts). In their 2009 campaign, “The [Pioneer of Body Piercing](https://www.trendhunter.com/trends/pioneer-threshold-pack),” Wildcat dressed models in [couture clothing](https://www.trendhunter.com/trends/crocs-x-jean-paul-gaultier) to show body piercings in a more upscale light. The March 2009 Berlin shoot was staged in an S & M-inspired studio, complete with cages. Photographers Marc Soho and Mark Quiel captured the images for the Wildcat campaign. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 81% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Mainstream Body Modification:** The increasing visibility of body modification in high fashion presents opportunities for innovative products and services that cater to a wider audience. - **Upscale Body Piercing Jewelry:** The combination of couture fashion and body piercing jewelry opens up new markets and possibilities for luxury body jewelry brands. - **Alternative Fashion Exploration:** The use of alternative fashion elements in mainstream campaigns creates opportunities for designers and brands to explore new creative directions. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can capitalize on the growing acceptance of body modification by offering a wider range of clothing and accessories that cater to individuals with piercings and tattoos. - **Jewelry Manufacturing:** The demand for upscale body piercing jewelry presents opportunities for jewelry manufacturers to create innovative and high-quality pieces that appeal to a fashion-forward audience. - **Creative Advertising:** Brands and advertising agencies can explore unconventional and edgy concepts to reach consumers who are interested in alternative fashion and body modification. ## Related on Trend Hunter - [Expressive Piercing Campaigns](https://www.trendhunter.com/trends/pierced-by-claires.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Faux-Piercing Push-Up Garments](https://www.trendhunter.com/trends/nipple-pushup-bra.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)