# Comic Book Clothing Promotions DVF Channels Wonder Woman (UPDATE) By lourdes sanchez bayas | Published 2008-10-23 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/using-comics-to-promote-her-clothes-update-diane-von-furstenbergs-be-the-wo References: [fashionista](http://fashionista.com/2008/10/post_1502.php?img=10) & [dvf](http://www.dvf.com/dvf/home.jsp?storeId=store_us) Fashion tycoon Diane Von Furstenberg, in collaboration with [Warner Brothers](https://www.trendhunter.com/trends/superman-collection), has unveiled her Wonder Woman-inspired comic book to promote her holiday collection. Illustrated by Konstantin Kakanias, the kitschy [DC](https://www.trendhunter.com/trends/bazooka-bubble-gum-and-dc-comics) comics called “Be the Wonder Woman You Can Be” features the adventures of Diva, Viva and Fifa. The proceeds from this campaign will go to Vital Voices, which is a charity devoted to empowering women worldwide. **Implications** - As technology continues to improve and change the world at an incredible pace, consumers are becoming unsettled by that change and look towards familiar products as a source of comfort. As such, there's been an increase in nostalgia-themed goods. Corporations looking to satiate consumers' need for the familiar and comfortable should incorporate iconic and recognizable imagery into the design elements of their products. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 24% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgia-themed Goods:** Corporations looking to satiate consumers' need for the familiar and comfortable should incorporate iconic and recognizable imagery into the design elements of their products as a disruptive innovation opportunity. - **Collaborative Comic Book Promotions:** Collaborations between fashion brands and popular comic book characters offer an opportunity for disruptive innovation by merging two different industries and appealing to a wider audience. - **Empowering Women Through Fashion:** Fashion brands can create disruptive innovation opportunities by aligning with charitable organizations like Vital Voices to support social causes and empower women through their products. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can leverage nostalgic motifs and iconic imagery to offer disruptive innovation in their product designs, catering to consumers' need for familiarity and comfort. - **Entertainment:** Collaborations between fashion brands and popular comic book characters present a disruptive innovation opportunity for the entertainment industry, bringing together two distinct worlds to create unique promotional campaigns. - **Charitable Organizations:** Charitable organizations focused on empowering women, such as Vital Voices, can explore partnerships with fashion brands as a disruptive innovation strategy to create positive social impact and raise awareness for their cause. ## Related on Trend Hunter - [Superhero Lifestyle Collections](https://www.trendhunter.com/trends/fantastic-four-first-steps.md) - [Cheerful Spring-Ready Collaborative Fashion](https://www.trendhunter.com/trends/diane-von-furstenberg-1.md) - [Collaboration Superhero Comics](https://www.trendhunter.com/trends/bazooka-bubble-gum-and-dc-comics.md) - [Superhero-Inspired Streetwear Capsule](https://www.trendhunter.com/trends/superman-collection.md) - [Villainous Comic Character Makeup](https://www.trendhunter.com/trends/revolution-beauty-x-dc-supervillains-collection.md) - [Dark Superhero Apparel](https://www.trendhunter.com/trends/batman-x-blvck-collection.md) - [Superhero Chocolate Products](https://www.trendhunter.com/trends/kinder-dc-and-funko.md) - [Limited-Edition Film-Inspired Apparel](https://www.trendhunter.com/trends/wicked-collection.md) - [Comic Book Hero Collectibles](https://www.trendhunter.com/trends/comic-book-heros.md)