# Beer Mug PSAs The 'Prevention' Campaign Uses Alcohol Against Domestic Violence By lourdes sanchez bayas | Published 2009-01-30 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/using-alcohol-against-domestic-violence-the-prevention-beer-mug References: [avocadoadvertising.wordpress](http://avocadoadvertising.wordpress.com/2008/02/13/bernard-brewery-beer-mug/) This touching and poignant [PSA against](https://www.trendhunter.com/trends/my-friend-max-hate) [domestic violence](https://www.trendhunter.com/trends/aid-to-cart) in the Czech Republic is called the “Prevention Beer Mug.” The tag line on the mug says, “Please don’t lose control over your [drinking](https://www.trendhunter.com/trends/00-reasons-needed).” The caption on the ad explains that “Men in the Czech Republic consume more beer in all of the [sic] Europe. Unfortunately, the beers turn many of them into aggressors upon arriving home.” This PSA could not be more direct and, hopefully, more effective. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 9% | Activity: 33% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **PSA Against Domestic Violence:** Opportunity for disruptive innovation in creating impactful public service announcements to raise awareness against domestic violence. - **Alcohol Consumption Control:** Opportunity for disruptive innovation in developing technologies or methods to help individuals control their alcohol consumption and prevent aggressive behavior. - **Promoting Responsible Drinking:** Opportunity for disruptive innovation in designing campaigns or products that encourage responsible drinking and prevent negative consequences like domestic violence. ### Sectors Adopting This - **Advertising & Marketing:** Opportunity for disruptive innovation in the field of advertising to create powerful campaigns that address social issues and deliver impactful messages. - **Alcohol Industry:** Opportunity for disruptive innovation within the alcohol industry to develop and promote responsible drinking options and initiatives. - **Technology & Health:** Opportunity for disruptive innovation in the intersection of technology and health to create solutions for monitoring and controlling alcohol consumption. ## Related on Trend Hunter - [Perpetrator-Targeted Domestic Abuse Ads](https://www.trendhunter.com/trends/domestic-abuse-prevention-ad.md) - [Soccer Match Women's Aid Ads](https://www.trendhunter.com/trends/womens-aid-campaign.md) - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md) - [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Public Awareness Campaigns](https://www.trendhunter.com/trends/face-the-issue.md) - [Anti-Sexist Beer Campaigns](https://www.trendhunter.com/trends/bad-t-to-good-t.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md)