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# New Year's Dog Meals
Ushisuke Offers Dog-Friendly Osechi-Ryori Meals for New Years

By Elena Rahman | Published 2021-12-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/ushisuke
References: [japantoday](https://japantoday.com/category/features/food/enjoy-the-new-year-with-this-dog-friendly-osechi-ryori) & [ushisuke-oneshot.net](https://ushisuke-oneshot.net/)

![New Year's Dog Meals](https://cdn.trendhunterstatic.com/thumbs/466/ushisuke.jpeg)

Ushisuke is a pet-friendly yakiniku restaurant in Yokohama Tokyo. In Japan, the New Year celebrations often entail an osechi-ryori set. This traditional set comprises a selection of dishes put together in an elaborately decorate stacked bento box. Each dish is carefully selected to bring in luck for the new year.

Ushisuke is offering a [dog-friendly New Year bento box](https://www.trendhunter.com/trends/cesar-restaurant-weekend), produced by [With Pet Family Co.](https://www.trendhunter.com/trends/vegan-steaks) The osechi-ryori set includes delicious dog food such as roast beef, sweet potatoes, and datemaki-style fish cakes. The container resembles the traditional bento box, bringing a sense of celebration to the pet's meal. Each ingredient was carefully selected to offer dogs [immunity-supporting foods](https://www.trendhunter.com/trends/wagyu-feast) and help improve and celebrate their overall health.

Image Credit: Ushisuke

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 8% | Activity: 26% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Pet-friendly Meal Sets:** Restaurants and pet food manufacturers can innovate by offering more holiday-themed pet meal sets, elevating pet dining experience during seasonal festivities.
- **Functional Pet Ingredients:** Pet food producers can develop more functional, breed-specific ingredients to address specific pet health concerns, offering nutrition tailored to pets' individual needs and preferences.
- **Humanization of Pet Food:** Changing consumer attitudes towards pets as family members mean pet food producers can leverage elaborate packaging and premium ingredients to make pet food more indulgent and human-like.

### Sectors Adopting This

- **Pet Food Manufacturing:** Pet food producers can collaborate with restaurants and other food establishments to introduce more holiday-themed pet food sets, elevating pet dining experience during seasonal festivities.
- **Restaurants:** Restaurants can offer more pet-friendly menu items and meal sets, attracting pet owners and generating more revenue stream during off-peak times.
- **Pet Healthcare:** Pet healthcare providers can work with pet food manufacturers to develop breed-specific, functional ingredients that address specific health concerns and promote overall pet health.

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