# AI-Generated Cognac Bottles The Usher x 1738 A.I. Powered Bottle Features Unique Art By Laura McQuarrie | Published 2022-07-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/usher-x-1738-ai-powered References: [prnewswire](https://www.prnewswire.com/news-releases/remy-martin-teams-up-with-grammy-award-winning-musical-artist-usher-and-ai-technology-to-reveal-the-invisible-the-taste-of-1738-accord-royal-presented-in-a-rare-limited-edition-and-coupled-with-immersive-experience-301592417.html)  There's a new Rémy Martin 1738 Accord Royal bottle called [Usher](https://www.trendhunter.com/trends/ushers-north-american-tour) x 1738 A.I. Powered and this limited-edition design is launching alongside a non-fungible token and a global Usher x Rémy Martin 1738: A Taste of Passion campaign. Just 50 limited-edition bottles were created by feeding words to [AI technology](https://www.trendhunter.com/trends/aigin). Specifically, the brand says that "Usher used his own musical vocabulary to describe his olfactory experience with the renowned Rémy Martin 1738 Accord Royal." While the Usher x Rémy Martin 1738: A Taste of Passion campaign is focused on delivering a multi-sensory, immersive experience to accompany the artist's My Way Las Vegas Residency, the NFT can be kept, resold or gifted on the [BlockBar.com's](https://www.trendhunter.com/trends/johnnie-walker-release) marketplace—or redeemed for the limited-edition physical bottle. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 67% | Activity: 89% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **AI-generated Cognac Bottles:** Using AI-generated designs and limited-edition bottles can create a more unique and personalized experience for consumers. - **Non-fungible Tokens (nfts) in Marketing:** With the use of NFTs in marketing campaigns, customers can have a more interactive and memorable experience with the brand. - **Multi-sensory Experiences for Brand Promotion:** Creating immersive sensory experiences that complement a brand's message can lead to increased engagement and customer loyalty. ### Sectors Adopting This - **Alcohol and Beverage:** The alcohol and beverage industry can explore using AI-generated designs and the incorporation of NFTs to create unique and immersive experiences for customers. - **Marketing and Advertising:** Marketing and advertising industries can utilize NFTs and multi-sensory experiences to create memorable brand promotions. - **Technology and AI:** Technology and AI industries can continue to develop innovative tools to create more personalized and unique experiences for consumers in various industries including alcohol and marketing. ## Related on Trend Hunter - [Artist-Backed Joint Experiences](https://www.trendhunter.com/trends/life-is-a-melody.md) - [AI-Designed Whiskey Bottles](https://www.trendhunter.com/trends/label-5-city-lights-edition.md) - [AI-Generated Whiskey Packaging](https://www.trendhunter.com/trends/the-twelve-elements.md) - [Mixtape-Branded Cognacs](https://www.trendhunter.com/trends/rmy-martin.md) - [Generative Art Cognac Bottles](https://www.trendhunter.com/trends/hennessy-and-florian-zumbrunn.md) - [Exquisite Artist-Designed Spirits](https://www.trendhunter.com/trends/anish-kapoor2.md) - [AI-Forward Personalized Whiskeys](https://www.trendhunter.com/trends/black-barrel-whiskey.md) - [AR Cognac Gift Boxes](https://www.trendhunter.com/trends/duss-vsop-holiday-gift-box.md) - [Personalized AI Album Covers](https://www.trendhunter.com/trends/ai-album-covers.md)