# User Targeted Ads Via RFID Attention Shopper, This Ad is Just for You By Geoff Thiessen | Published 2006-12-31 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/user-targeted-ads-via-rfid-attention-shopper-this-ad-is-just-for-you References: [cnn](http://www.cnn.com/2006/TECH/ptech/12/28/tokyo.rfid.ap/index.html) RFID, Tokyo and Big Brother have combined to launch one of the first broader tests of RFID in Tokyo shopping areas. By using your cell phone or a [specially designed reader](https://www.trendhunter.com/trends/eforthink) Tokyo businesses can customize ads to consumers based on their location. Walking by [Starbucks](https://www.trendhunter.com/trends/starbucks-new-ads)? You might get an add for 100 yen off any grande latte, if you walk past it the stakes might rise to 200 yen. Who knows how businesses will use this technology but it is a good bet it won't be the last time we'll here of this application of RFID. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 86% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Location-based Advertising:** Utilizing RFID technology to deliver customized ads to consumers based on their location. - **Personalized Marketing:** Using RFID and cell phones to tailor advertisements to individual consumers. - **Data-driven Targeting:** Leveraging RFID data to analyze consumer behavior and deliver targeted ads. ### Sectors Adopting This - **Retail:** Retailers can explore the use of RFID technology to deliver personalized ads to shoppers based on their location within stores. - **Advertising:** Advertisers can embrace RFID technology to create targeted and customized advertisements using consumer data gathered from their locations. - **Technology:** Technology companies can develop RFID readers and software solutions to enable location-based advertising for businesses. ## Related on Trend Hunter - [Retail Marketing Advancements](https://www.trendhunter.com/trends/programmatic-targeting-solution.md) - [Refrigerated Vending Machines](https://www.trendhunter.com/trends/redyref-smart-food-fridge.md) - [Geo-Fencing Advertising Features](https://www.trendhunter.com/trends/geofencing-feature.md) - [In-Store Audience Analytics Platforms](https://www.trendhunter.com/trends/in-store-audience-analytics.md) - [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md) - [Personalized Grocery Billboard Campaigns](https://www.trendhunter.com/trends/tesco-ireland-1.md) - [RFID-Enabled Retail Cabinets](https://www.trendhunter.com/trends/selfly-store.md) - [Smart Shopping Cart Ads](https://www.trendhunter.com/trends/caper-carts.md) - [Automated Drive-Thru Systems](https://www.trendhunter.com/trends/flythrudrivethru.md)