# Personality-Analyzing Site Surveys 'Gotcha' Creates Micro User Surveys to Gather Usable Data By Michael Hemsworth | Published 2017-02-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/user-survey References: [betalist](https://betalist.com/startups/gotcha) & [gotcha.io](https://www.gotcha.io/) 'Gotcha' is a new platform for creating [micro user surveys](https://www.trendhunter.com/trends/user-research-platforms) in order to more accurately learn about your users without having to encourage them to take a long questionnaire. Surveys that are prompted to users are often quite long and abstract, and can lead to users abandoning them before completion. 'Gotcha' aims to curb this by utilizing a far shorter survey that are micro in size and embeddable. This means administrators will learn through smaller, more frequent questionnaires to better understand how to turn visitors into customers. The 'Gotcha' user survey platform allows administrators to analyze the data that is provided by users in order to create set triggers using if-this-then-that rules. This can help brands to [drive monetization and increase overall growth](https://www.trendhunter.com/trends/useriumio). ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 20% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Micro User Surveys:** Using smaller, more frequent questionnaires to gain insights from users and improve user experience. - **User Data Analysis:** Leveraging user-provided data to create set triggers and drive monetization. - **Embeddable Surveys:** Integrating surveys seamlessly into websites and platforms for improved data collection. ### Industries Being Reshaped - **Market Research:** Adopting micro user surveys for more efficient and accurate data collection in market research. - **User Experience Design:** Leveraging user data analysis to enhance and optimize user experience. - **Digital Advertising:** Utilizing embeddable surveys to gather valuable user insights and improve ad targeting. ## Related on Trend Hunter - [Survey Web Builders](https://www.trendhunter.com/trends/survy.md) - [Survey Design Tools](https://www.trendhunter.com/trends/surveh.md) - [Intelligent Feedback Tools](https://www.trendhunter.com/trends/aftercare.md) - [Website Feedback Widgets](https://www.trendhunter.com/trends/pollpopup.md) - [Conversational AI Surveys](https://www.trendhunter.com/trends/ai-surveys.md) - [User Insight Collections](https://www.trendhunter.com/trends/feedback-widget.md) - [Survey Builder Tools](https://www.trendhunter.com/trends/lilsurvey.md) - [Survey Intelligence Platforms](https://www.trendhunter.com/trends/ai-survey-tool.md) - [Conversational Feedback Tools](https://www.trendhunter.com/trends/duonuts-ai.md)