# User Generated Soundtracks Samsung F400 Ad Contest By Cowbag | Published 2008-06-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/user-generated-adverts-website-gives-bands-the-chance-to-star References: [f400share](http://www.f400share.com) Loads of bands have hit the big time after being featured in adverts including The Dandy Warhols, Devendra Benhardt, Jet and the Ting Tings. Now mobile phone company **Samsung** is letting young, up-and-coming bands get a piece of the action. Samsung launched a website, **f400share.com**, to give performers their big break. Bands can upload their tunes for a chance at having their music used in the advertisements for Samsung's next handset, the f400. Non-musical types can vote for the tunes they like the most, so they will only have themselves to blame if they are stuck with songs they hate in commercials! ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 9% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **User-generated Advertising:** Samsung's f400share.com platform is an example of user-generated advertising, a growing trend that enables brands to source creative content from their customers, fans, and followers. - **Crowdsourced Music:** Crowdsourced music is the trend of involving consumers in the music-making process, providing opportunities for undiscovered talents to showcase their work. - **Branded Music Partnerships:** Branded music partnerships between brands and musicians provide co-creation opportunities, enabling brands to enhance their campaigns with authentic and relevant music content. ### Who This Affects Most - **Telecommunications:** The telecommunications industry can adopt user-generated advertising to source creative content and better engage their customers. - **Music:** The music industry can leverage crowdsourced music to identify and promote emerging talents, minimizing the influence of record companies on music production and distribution. - **Marketing and Advertising:** Marketing and advertising professionals can develop branded music partnerships to create authentic and engaging campaigns that resonate with their target audience. ## Related on Trend Hunter - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md) - [Heartwarming AI-Generated Songs](https://www.trendhunter.com/trends/lg-radio-optimism.md) - [Culturally Inspired Smartphone Accessories](https://www.trendhunter.com/trends/samsung-accessories-lineup.md) - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md) - [Collaborative Music Platforms](https://www.trendhunter.com/trends/zamstar.md) - [Gen Z Skateboarding Campaigns](https://www.trendhunter.com/trends/first-flips.md)