# Precious Metal Pendants Tiffany's Diamond and Platinum ‘Fleur de Lis' Keys By Going Like Sixty | Published 2009-04-10 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/useless-diamond-and-platinum-keys-tiffany-locks-up-luxury-pendants References: [luxist](http://www.luxist.com/photos/tiffany-and-co-key-collection/1478256/) & [tiffany](http://www.tiffany.com/Shopping/Category.aspx?cid=573050&mcat=148204&hppromo=HPCG10) Say this real fast three times: Tiffany Fleur de Lis key. I think you will have more fun doing that than wearing these platinum and gold antique-styled keys that are embedded with loads of diamonds. These ‘Fleur de Lis’ keys are beautiful pendants from one of the [top jewelry brands in the world](https://www.trendhunter.com/trends/tiffany-co-netflix). I think Tiffany should have a giant treasure chest somewhere that one of these secret keys would open. **Implications** - But even if they don't, it is clear that these [gold-plated keys](https://www.trendhunter.com/trends/esc-keys) are an incredible accessory that would make a [great gift](https://www.trendhunter.com/trends/full-heart-love-link-necklace). Think about it fellas, the opportunity for cheesy romantic comedy esque lines is great with these. "Hey honey, this...is the key to my heart. Cherish it." You are virtually guaranteed a laugh. And guaranteed to impress your mate with your taste in jewelry. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 45% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Antique-inspired Jewelry:** Disruptive innovation opportunity: Create a line of vintage-style accessories with a modern twist. - **Luxury Key Pendants:** Disruptive innovation opportunity: Design unique, high-end key pendants that offer an exclusive and stylish way to accessorize. - **Diamond-embedded Pendants:** Disruptive innovation opportunity: Develop jewelry pieces that combine diamonds with everyday wearables for a touch of elegance. ### Where This Applies - **Jewelry:** Disruptive innovation opportunity: Integrate technology into jewelry design, such as smart jewelry that tracks health or incorporates augmented reality. - **Luxury Goods:** Disruptive innovation opportunity: Explore collaborations between high-end brands and artists to create limited-edition luxury accessories. - **Fashion Accessories:** Disruptive innovation opportunity: Invent customizable accessories that allow customers to personalize and interchange different pendant designs for versatility and uniqueness. ## Related on Trend Hunter - [Luxury Jewelry-Brand Digital NFTs](https://www.trendhunter.com/trends/nftiff.md) - [Adventure-Inspired Jewelry Collections](https://www.trendhunter.com/trends/high-jewelry-collection1.md) - [Cosmos-Inspired High-Jewelry Collections](https://www.trendhunter.com/trends/cleste-collection.md) - [Ultra-Extravagant Jewelry Capsules](https://www.trendhunter.com/trends/treasure-island.md) - [Lunar New Year-Inspired Jewelry](https://www.trendhunter.com/trends/lunar-new-year-collections.md) - [Luxury Time Sculptures](https://www.trendhunter.com/trends/airways-diamond-edition.md) - [Collaboration Jewelry Toolboxes](https://www.trendhunter.com/trends/tiffany-co-x-daniel-arsham-toolbox.md) - [Iconic Jewelry Cuff Designs](https://www.trendhunter.com/trends/elsa-peretti1.md) - [Reimagined Luxury Jewelry Collections](https://www.trendhunter.com/trends/bird-on-a-pearl.md)