# Cleanvertising / Reverse Graffiti (UPDATE) Ads That Clean The Streets By Cowbag | Published 2007-10-25 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/useful-advertising-adverts-that-clean-the-streets References: [springwise](http://www.springwise.com/weekly/2007-10-25.htm#sas) & [streetadvertisingservices](http://www.streetadvertisingservices.com) In 2006, Trend Hunter first wrote about a UK ad firm that offered reverse graffiti, where you wash your ads into the environment. A year later and new firms have been inspired, plus the idea is getting more coverage. Now, Street Advertising Services are at last offering a more legal solution to [street advertising](https://www.trendhunter.com/trends/mini-media) by creating images out of water. This is a spin on [guerrilla marketing](https://www.trendhunter.com/trends/legitimate-you) that is environmentally friendly and even, dare I say it, useful! They use high-pressure cleaning machines to wash brands, logos and adverts onto [dirty pavements](https://www.trendhunter.com/trends/waste-no-space-campaign) using a giant stencil and nothing but steam and water. Brilliant! Here was our post from 2006: ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 79% | Activity: 81% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Reverse Graffiti:** Exploring the trend of using high-pressure cleaning machines to wash brand logos and adverts onto dirty pavements, creating environmentally friendly and useful street advertising. - **Guerrilla Marketing:** Exploring the trend of unconventional marketing tactics that grab attention and engage consumers in a unique and memorable way. - **Environmental Advertising:** Exploring the trend of using eco-friendly advertising methods, such as reverse graffiti, to promote brands while minimizing environmental impact. ### Where This Applies - **Advertising:** Disruptive innovation opportunity: Develop new marketing strategies that utilize reverse graffiti and guerrilla marketing to create impactful and engaging advertisements. - **Street Cleaning:** Disruptive innovation opportunity: Introduce high-pressure cleaning machines and techniques to efficiently clean dirty pavements while incorporating brand logos and adverts, providing a dual-purpose solution. - **Eco-friendly Products:** Disruptive innovation opportunity: Create eco-friendly products specifically designed to be used in reverse graffiti advertising campaigns, catering to the growing demand for sustainable marketing methods. ## Related on Trend Hunter - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Dusty Advertising Campaigns](https://www.trendhunter.com/trends/kfc-spain.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md)