# Sophisticated Nun Fashion The Used Magazine 'Undertow' Photoshoot Stars Nadja Giramata By Meghan Young | Published 2013-05-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/used-magazine-undertow References: [fashiongonerogue](http://fashiongonerogue.com/nadja-giramata-models-pure-style-for-jeff-hahn-in-used-magazine/) & [usedmagazine](http://usedmagazine.co.uk/) The Used Magazine 'Undertow' editorial has a religious undertone that accentuates the different levels of [sensuality](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) throughout the photoshoot. Whether the outfits are purely modest or subtly sexy, the nun-like element attached to each one exaggerates these impressions. The modest ones are especially amplified through the use of a napkin-like head covering. Shot by photographer Jeff Hahn, the Used Magazine 'Undertow' editorial stars model Nadja Giramata. Appearing in the spring-summer 2013 issue of the British publication, the Rwandan beauty was outfitted by stylist Simone Konu. Konu pulled [minimalist pieces](https://www.trendhunter.com/trends/jiyongkim-fw25) from such labels as Christopher Kane, Missoni, Gareth Pugh amongst others. Captured on location in a church, the Used Magazine 'Undertow' editorial is quiet and dark. The simple and sophisticated looks were perfected by makeup artist Bea Sweet and hair stylist Roku Roppongi. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 73% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Nun-inspired Fashion:** There is an opportunity for designers to create more clothing pieces that play with the religious garments. - **Religious Undertones in Editorials:** There is potential for fashion publications to produce more editorials with religious undertones and explore the spirituality in fashion. - **Minimalist and Modest Fashion:** There is a growing market for minimalist and modest fashion, especially in religious communities. ### Where This Applies - **Fashion Industry:** Designers, stylists, and publications can leverage the trend to create new collections, editorials, and events. - **Photography Industry:** Photographers can explore religious themes for their next projects and leverage the trend to create new and compelling visuals. - **Beauty Industry:** Makeup artists and hair stylists can create new looks and hairstyles to match the nun-inspired fashion trend and offer them to the growing market of minimalist and modest fashion. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Archive-Inspired Retro Luxe Fashion](https://www.trendhunter.com/trends/tattoo-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md)