# Eerie Sister Editorials The Used Magazine Spring/Summer 2012 'Sirens' Photoshoot is Haunting By Jordy E | Published 2012-05-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/used-magazine-spring-summer-2012 References: [mode.newslicious.net](http://mode.newslicious.net/2012/05/sirens-ali-emily-steel-hannah-hardy-by.html) & [usedmagazine](http://usedmagazine.co.uk/) The Used Magazine Spring/Summer 2012 'Sirens' photoshoot invites viewers into the intimate lives of Ali, Emily Steel and Hannah Hardy. The models closely resemble one another, and their cozy interchanges are reminiscent of those observed between sisterly trios. The eerie household backdrop offsets the display of kinship, bringing about a rather eerie production. The Sirens editorial was captured by photographer Patrick Lindblom. Lindblom exhibits his knack for detail here, honing in on the close interactions between the women. Stylist Hiroshi Hashiguchi selected [glamorous pieces](https://www.trendhunter.com/trends/velvet-heat), showcasing [long gilded dresses](https://www.trendhunter.com/trends/wild-rose-sparrow), wide-legged cream pants and [sheer leggings](https://www.trendhunter.com/trends/contemporary-femininity). This mixture of haute couture with close female ties works remarkably well, adamantly confirming that fashion sometimes does look better when presented in sets of three. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 34% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Eerie Sister Editorials:** Disruptive Innovation Opportunity: Explore the concept of eerie sisterhood in fashion editorials to create a unique and haunting visual experience. - **Intimate Interactions:** Disruptive Innovation Opportunity: Create fashion photoshoots that emphasize close interactions between models, showcasing the bond and kinship between them. - **Fashion Sets of Three:** Disruptive Innovation Opportunity: Experiment with presenting fashion in sets of three, showcasing the concept of trios and creating a visually captivating narrative. ### Industries Being Reshaped - **Fashion Photography:** Disruptive Innovation Opportunity: Explore new ways of capturing fashion editorials that elicit an eerie, intimate, or storytelling atmosphere. - **High Fashion:** Disruptive Innovation Opportunity: Push the boundaries of traditional haute couture by incorporating elements of eerie sisterhood and intimate interactions in fashion collections. - **Fashion Styling:** Disruptive Innovation Opportunity: Experiment with dressing models in sets of three, combining high-end fashion pieces to create visually striking and cohesive outfits. ## Related on Trend Hunter - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Stunning Luxe Bridal Collections](https://www.trendhunter.com/trends/luxe-bridal.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md)