# Off-Kilter Creepy Captures Used Magazine 'Night Flower' Stars Models Ehren Dorsey and Erika Linder By Meghan Young | Published 2012-10-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/used-magazine-night-flower References: [fashiongonerogue](http://fashiongonerogue.com/greta-iieva-captures-ehren-dorsey-and-erika-linder-for-used-magazine/) & [usedmagazine](http://usedmagazine.co.uk/) The Used Magazine 'Night Flower' editorial was shot for the autumn and winter 2012 issue of the London-based publication. In true fall fashion, there is a dark and creepy vibe that captures the Halloween spirit perfect. Interestingly enough, model Erika Linder has a more, for lack of a better word, normal look that fits the darker seasons in general while fellow model Ehren Dorsey embodies an eerie waif-like look that specifically refers to Halloween. The two are tied together through the minimalist, off-kilter photography style. Lensed by photographer Greta Ilieva, the Used Magazine 'Night Flower' editorial was styled by Jack Borkett. He put together a wardrobe filled with the likes of Miu Miu, Balenciaga and Louis Vuitton. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 94% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Creepy Fashion:** Disruptive innovation opportunity: Explore the market for clothing and accessories that embrace a dark and creepy aesthetic, catering to those who enjoy unique and edgy fashion. - **Minimalist Photography:** Disruptive innovation opportunity: Develop new software or tools that simplify the process of creating minimalist and off-kilter photography, making it more accessible to photographers and enthusiasts. - **Seasonal Fashion:** Disruptive innovation opportunity: Create a platform or service that connects fashion brands with models who embody the desired seasonal look, facilitating more cohesive and themed fashion shoots. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Introduce eco-friendly and sustainable materials and production methods to the fashion industry, offering more ethical and environmentally-conscious options to consumers. - **Photography:** Disruptive innovation opportunity: Develop advanced AI algorithms for image editing and manipulation, allowing photographers to effortlessly achieve the minimalist and off-kilter aesthetic through automated processes. - **Magazine Publishing:** Disruptive innovation opportunity: Create a digital platform that revolutionizes the magazine publishing industry, offering interactive and multimedia-rich experiences to readers, enhancing engagement and reach. ## Related on Trend Hunter - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Halloween-Themed Flower Bouquets](https://www.trendhunter.com/trends/bouqs-spooky-collection.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)