# Distorted Conversation Captures The USED Magazine Launch Sends Waves in the Publication Industry By Marriska Fernandes | Published 2011-11-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/used-magazine-launch References: [trendland.net](http://trendland.net/used-magazine-launches/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [usedmagazine](http://www.usedmagazine.co.uk/USED_MAGAZINE/WELCOME_TO_USED.html) As the magazine world continues to grow, new, fresh publications are springing up and the latest one to enter the clan is USED Magazine, launches this past November. The magazine brings about [art and fashion](https://www.trendhunter.com/trends/dirty-looks) on the same page and uses an attractive aesthetic and vibe that simply stuns. This bi-annual magazine is great for art collectors and the more [avant-garde crowd](https://www.trendhunter.com/trends/day-3-capsule-2), as the issue is truly artistic. Distributing its collection internationally, USED magazine displays a fierce fashion sense in its first issue with big, bushy blue hair, extreme eye brows, distorted images, drenched models and buckets full of colors. The USED Magazine Launch surely turns towards fashionistas and artists, and this launch by London's creative agency 'Useful' could be a step toward intriguing [glossy pages](https://www.trendhunter.com/trends/twentynine-zine). ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 36% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Art-fashion Fusion:** Magazines that combine art and fashion on the same page, like USED Magazine, have the potential to disrupt the traditional magazine industry by appealing to the avant-garde crowd and art collectors. - **Avant-garde Aesthetic:** Publications that adopt a unique and visually stunning aesthetic, like USED Magazine's use of distorted images and drenched models, have the opportunity to disrupt the magazine industry by attracting a niche audience. - **Global Distribution:** Magazines that distribute their collections internationally, like USED Magazine, can disrupt the industry by reaching a wider audience and expanding their brand influence. ### Where This Applies - **Magazine Publishing:** The magazine publishing industry can benefit from the disruptive innovation opportunities presented by magazines like USED Magazine that combine art and fashion, adopt unique aesthetics, and distribute internationally. - **Fashion:** The fashion industry can leverage the disruptive innovation opportunities presented by publications like USED Magazine that showcase avant-garde fashion and attract a niche audience. - **Creative Agencies:** Creative agencies, like London's 'Useful', can explore disruptive innovation opportunities in the publication industry by launching unique and visually striking magazines, catering to specific audiences. ## Related on Trend Hunter - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Entertaining Business News Magazines](https://www.trendhunter.com/trends/business-for-you-magazine.md) - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Art-Tech Zine Collaborations](https://www.trendhunter.com/trends/twentynine-zine.md)