# Democratic Fashion Sites The Useabrand Website Brings Design Dreams to Life By Tiana Reid | Published 2010-05-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/useabrand-website References: [useabrand](http://useabrand.com/en) Moritz Baier founded the Useabrand website based on his conviction that “everyone can design.” The concept is simple: aspiring designers upload their sketches to the useabrand website, [users vote on their favorite design](https://www.trendhunter.com/trends/goods-hands) and each month, useabrand produces the most-voted article and sells the pieces online. Designers will receive a portion of all sales on their designed garb. Useabrand also has its own in-house collection designed by Anna Rihl. **Implications** - The featured images show some of the many creations Useabrand has made possible through its website. You will find sporty dresses, comfortable sweatpants, shiny rompers and sultry low-cut dresses. The designs featured include clothing for both men and women. Useabrand is a definite must for aspiring designers striving to get noticed. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 72% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Crowdsourced Fashion Design:** Opportunities for aspiring designers to gain exposure and recognition through user voting systems. - **Direct-to-consumer Fashion:** The ability for designers to sell their creations directly to consumers through an online platform. - **Democratization of Fashion:** Empowering individuals to participate in the fashion design process regardless of experience or background. ### Sectors Adopting This - **Fashion Design:** Innovative platforms like Useabrand provide new avenues for aspiring designers to showcase their talent and gain recognition. - **Online Retail:** The online sales model allows designers to reach a global audience with their creations while bypassing traditional retail channels. - **Fashion Technology:** Platforms like Useabrand leverage technology to democratize access to the fashion industry and disrupt traditional design processes. ## Related on Trend Hunter - [AI-Powered Fashion Design Platforms](https://www.trendhunter.com/trends/make-the-dot.md) - [Ready-Made Brand Marketplaces](https://www.trendhunter.com/trends/brands-like-these.md) - [Virtual Clothing Designers](https://www.trendhunter.com/trends/pocket-styler-studio.md) - [AI-Driven Wholesale Platforms](https://www.trendhunter.com/trends/hypedrop.md) - [Design Showcase Platforms](https://www.trendhunter.com/trends/todaysdesign.md) - [Digital-First Designer Platforms](https://www.trendhunter.com/trends/the-frntal.md) - [Fashion Design AI](https://www.trendhunter.com/trends/dripsmith.md) - [E-Commerce Denim Platforms](https://www.trendhunter.com/trends/denim-platform.md) - [Crowdsourced Outfit-Picking Apps](https://www.trendhunter.com/trends/choiced.md)