# Safer Sex Campaigns Jems is Launching Its "Use A Condom" Initiative on September 27th By Kalin Ned | Published 2022-09-21 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/use-a-condom References: [jemsforall](http://www.jemsforall.com/)  'Use A [Condom](https://www.trendhunter.com/trends/goat-condom)' is a new initiative by contemporary condom brand [Jems](https://www.trendhunter.com/trends/safe-sex-platform). The campaign launches on September 27th and will bring awareness-raising t-shirts and educational opportunities. Jems will also be donating to SIECUS which is a nonprofit organization dedicated to promoting education about sexuality. There also will be a Use A Condom video and with every share, Jems will donate a box of its [premium condoms](https://www.trendhunter.com/trends/durex-intensity) to those in need. Destigmatizing conversation around safe sex has been a goal for Jems right from the get-go. The Use A Condom initiative comes at a time when "STIs are at an all-time high for the sixth consecutive year in a row" and when "sex education programs are falling short across the country." Image Credit: Jems ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 48% | Activity: 65% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Condom Awareness:** Jems' 'Use A Condom' initiative brings awareness to safe sex and promotes education about sexuality while also donating to a non-profit for STI prevention. - **Social Responsibility in Sexual Health:** Jems' 'Use A Condom' initiative incorporates a social responsibility aspect by donating condoms to those in need, creating an opportunity for other sexual health companies to do the same. - **Innovative Marketing for Sexual Health:** Jems' 'Use A Condom' initiative creates a new way to market a traditionally taboo product through creative, educational campaigns and charitable donations. ### Where This Applies - **Sexual Health:** The 'Use A Condom' initiative highlights new opportunities for companies in the sexual health industry to create campaigns with social responsibility messaging. - **Charitable Giving:** Jems' 'Use A Condom' initiative showcases the potential for charitable giving in the sexual health industry and how it can be incorporated into marketing strategies. - **Education:** Jems' 'Use A Condom' initiative presents an opportunity for education-focused organizations to partner with companies in the sexual health industry to create more impactful campaigns and programs. ## Related on Trend Hunter - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Condom Brand Bundles](https://www.trendhunter.com/trends/condom-brand1.md) - [Silicone Condom Cases](https://www.trendhunter.com/trends/silicone-condom-cases.md) - [Next-Gen Contraception Campaigns](https://www.trendhunter.com/trends/julie.md) - [Creative Protection Campaigns](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Promotional Condom Delivery Campaigns](https://www.trendhunter.com/trends/condom-delivery1.md) - [Sexual Wellness Streetwear Collabs](https://www.trendhunter.com/trends/goat-condom.md) - [STI Education Initiatives](https://www.trendhunter.com/trends/lovehoney-and-tbd.md)