# Seed-Celebrating Campaigns Musicians Team Up with USC Canada to Promote a Healthy Food System By Meghan Young | Published 2015-02-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/usc-canada References: [usc-canada.org](http://www.usc-canada.org/i-am-a-seed-saver/item/217-be-a-seed-saver) USC Canada, a non-profit organization focused on establishing programs in [food security](https://www.trendhunter.com/trends/food-insecurity-in-canada), climate change and more, has teamed up with eight [Canadian musicians](https://www.trendhunter.com/trends/canadian-charity) to promote seeds as the foundation of food systems. As the saying goes, "From a small seed a mighty trunk may grow." With this in mind, USC Canada's aim to bring awareness to this often overlooked food source is admirable and important. With the help of Amy Millan, Tim Baker, Leslie Feist, Jim Cuddy, Tim Kingsbury, Bruce Cockburn, Ian Thornley and Sam Roberts, USC Canada is encouraging people to become a seed saver through a few easy steps. This includes supporting [seed diversity](https://www.trendhunter.com/trends/native-plant) through the food eaten, planting a variety of interesting seeds from local seed producers and simply learning more about the world of seed ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 18% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Seed-saving Movements:** Creating a platform to promote seed saving movements through social media campaigns and agricultural shows - **Local Seed Production:** Encouraging local seed production through incentives for farmers and seed certification bodies - **Food Diversity Awareness:** Establishing food diversity awareness campaigns across communities to educate people on the importance of seed saving ### Where This Applies - **Non-profit Organizations:** Non-profit organizations being created to support seed saving movements and promoting awareness about food diversity - **Agriculture and Farming:** Agriculture and farming companies adopting seed saving technologies and partnering with seed-saving groups to produce organic and diverse food options - **Social Media Marketing:** Social media marketing and advertising being leveraged to spread awareness about seed-saving movements ## Related on Trend Hunter - [Corn-Based Music Albums](https://www.trendhunter.com/trends/roots-remastered.md) - [Collaborative Nonprofit Group Campaigns](https://www.trendhunter.com/trends/little-labels-big-impact-campaign.md) - [Flower Seed Salad Campaigns](https://www.trendhunter.com/trends/wildflower-seeds.md) - [Nourishing School Meal Programs](https://www.trendhunter.com/trends/nourish-to-flourish.md) - [Agricultural Literacy Programs](https://www.trendhunter.com/trends/ag-literacy.md) - [Soil Awareness Campaigns](https://www.trendhunter.com/trends/soil-awareness-campaign.md) - [Farmer-Supporting Short Films](https://www.trendhunter.com/trends/a-future-begins.md) - [Native Plant-Focused Initiatives](https://www.trendhunter.com/trends/native-plant.md) - [Youth-Supporting Popcorn Snacks](https://www.trendhunter.com/trends/boldly-grown-popcorn.md)