# Innovative Flexible USB USBee By Ayman | Published 2008-03-18 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/usbee References: [yankodesign](http://www.yankodesign.com/index.php/2008/03/13/this-thumb-drive-has-real-buzz/) This unique and cool looking **USBee** flash drive by designer *Damjan Stankovic* has won the first prize in the *[MS](https://www.trendhunter.com/trends/hardware-solutions) Industrial USB Competition* held on Seriban Design Community forum DizajnZona. The competition's aim was to design a rigid [flexible USB](https://www.trendhunter.com/trends/foldable-usb) that won't break easily. The USBee is ergonomically designed to bend in any direction and features a [vented housing for cooling](https://www.trendhunter.com/trends/sharge-disk-pro) (if you are the kind who uses his thumb drive for long periods, this could lengthen its life) and a detachable protective cap that snaps onto the back end of the device when not in use. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 13% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Flexible USB Design:** There is an opportunity to innovate and design USB flash drives that can be bent in any direction and won't break easily like the USBee. - **Vented USB Design:** There is an opportunity to innovate and design USB flash drives with a vented housing for cooling to extend their lifespan like the USBee. - **Detachable Protective Cap Design:** There is an opportunity to innovate and design USB flash drives with a detachable protective cap that snaps onto the back end of the device when not in use like the USBee. ### Sectors Adopting This - **Consumer Electronics:** The consumer electronics industry can benefit from the innovative flexible, vented, and detachable USB designs seen in the USBee. - **Computer Accessories:** The computer accessories industry can benefit from the innovative flexible, vented, and detachable USB designs seen in the USBee. - **Design:** The design industry can benefit from the creative and ergonomic USB design seen in the USBee and can leverage these similar design innovations in their product lines. ## Related on Trend Hunter - [Laptop-Fitted USB Stick Concepts](https://www.trendhunter.com/trends/saint-antoine.md) - [Icon-Shaped USB Drives](https://www.trendhunter.com/trends/folderdrive.md) - [Object-Resembling USB Drives](https://www.trendhunter.com/trends/sandisk-1.md) - [Modern Aluminum USB Holders](https://www.trendhunter.com/trends/bitlounge.md) - [Hyper-Efficient Connectivity Hubs](https://www.trendhunter.com/trends/save-usb-ssd-hub.md) - [Four-Way Connective Flash Drives](https://www.trendhunter.com/trends/centralspot-innovation.md) - [Playful Crayon USB Drives](https://www.trendhunter.com/trends/sandisk-crayola-usbc.md) - [Folder-Shaped Hard Drive Concepts](https://www.trendhunter.com/trends/folder-external-hard-disk.md) - [Record-Setting Compact Storage Drives](https://www.trendhunter.com/trends/extreme-fit-usb-c.md)