# Nerdy Tech Ties The USB Necktie Keeps You Cool Even in the Hottest Climate By Meghan Young | Published 2010-08-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/usb-necktie References: [en.akihabaranews](http://en.akihabaranews.com/56848/accessories/thanko-unleash-its-3rd-generation-of-usb-necktie-with-cooling-fan) & [en.akihabaranews](http://en.akihabaranews.com/?s=Thanko) For those of you not familiar with the summers in Japan, it can get ridiculously hot and that's where the USB Necktie comes in. A [cooling savior for men](https://www.trendhunter.com/trends/wearable-cooling), it has a [built-in fan](https://www.trendhunter.com/trends/jisulife-handheld-fan-ultra2) that, well, keeps you cool. Currently the bestseller at Thanko, the USB Necktie has been updated since its debut three years ago. Boasting a quieter fan, it also is available in a new pattern and color. Although this might seem like a [geeky fashion item](https://www.trendhunter.com/trends/cold-tux-and-brrrtie), the USB Necktie will surely make your days more bearable in the unbearable heat. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 70% | Activity: 10% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Smart Wearable Accessories:** Disruptive innovation opportunity: Develop smart accessories that combine fashion with functionality, like the USB Necktie. - **Personal Cooling Solutions:** Disruptive innovation opportunity: Create innovative personal cooling devices that can be integrated into clothing and accessories. - **Tech-enhanced Fashion:** Disruptive innovation opportunity: Merge technology and fashion to create stylish and practical wearable tech products like the USB Necktie. ### Who This Affects Most - **Fashion and Apparel:** Disruptive innovation opportunity: Explore new ways to integrate technology into fashion accessories, such as the USB Necktie, to enhance functionality and user experience. - **Personal Electronics:** Disruptive innovation opportunity: Develop compact and portable personal cooling devices, like the USB Necktie, that can be used in various settings. - **Smart Home and Office:** Disruptive innovation opportunity: Explore the integration of cooling technologies into smart office and home setups for personalized comfort and energy efficiency. ## Related on Trend Hunter - [Wearable Air Conditioning Systems](https://www.trendhunter.com/trends/coolify-air.md) - [Dress Shirt-Friendly Cooling Fans](https://www.trendhunter.com/trends/portable-fan-ii.md) - [Cooling Outdoor Neckbands](https://www.trendhunter.com/trends/coolify-2s.md) - [Targeted Cooling Relief Wearables](https://www.trendhunter.com/trends/neckband-fan-vision.md) - [360-Degree Cooling Neckbands](https://www.trendhunter.com/trends/coolify-cyber.md) - [Wearable App-Connected AC Units](https://www.trendhunter.com/trends/gloture-wearcool.md) - [Icy Dual-Cooling Neckbands](https://www.trendhunter.com/trends/ice-pack-alternative.md) - [360-Degree Neck Fans](https://www.trendhunter.com/trends/ultimate-bladeless-neck-fan.md) - [Wearable Air Conditioning Belts](https://www.trendhunter.com/trends/sparkle-tornado.md)