# USB Flash Drive Wristbands By Alex Covert | Published 2007-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/usb-flash-drive-wristbands References: [imation](http://www.imation.com/products/flash_devices/usb_flash_wristband.html) & [imation](http://www.imation.com/products/flash_devices/usb_flash_wristband.html) These high tech wristbands look like the popular wristbands that are sold to benefit charities. Pop them apart, however, and you'll find a flash drive (digital storage device) that can be used in your computer's USB port. They come in eight colors and six drive capacities. Want them customized? You can add a logo and even a preloaded file. **Implications** - The flash drive represents much more than a means of transferring information in today's digitized society; the USB key represents mobility, research, and personal pieces of information. Thus, tech companies and designers alike are looking to integrate a more decorative element into USB keys, making them literal keys to an individual's private life and personality. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 64% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Decorative USB Keys:** Tech companies and designers are integrating decorative elements into USB keys, making them personalized and reflective of an individual's private life and personality. - **Wearable Data Storage:** The integration of flash drives into wristbands allows for convenient and portable data storage on the go, contributing to the trend of wearable technology. - **Customized Flash Drives:** The option to customize USB flash drives with logos and preloaded files provides branding and promotional opportunities for businesses. ### Who This Affects Most - **Technology:** Tech companies are exploring ways to integrate decorative elements into USB keys, creating new product offerings in the digital storage industry. - **Fashion:** The marriage of technology and fashion in USB wristbands presents disruptive innovation opportunities in the wearable tech industry. - **Marketing and Promotions:** Customized flash drives offer businesses a unique branding and promotional tool, providing disruptive innovation in the marketing industry. ## Related on Trend Hunter - [Icon-Shaped USB Drives](https://www.trendhunter.com/trends/folderdrive.md) - [Playful Crayon USB Drives](https://www.trendhunter.com/trends/sandisk-crayola-usbc.md) - [Sci-Fi-Inspired Storage Drives](https://www.trendhunter.com/trends/star-trek-discovery-flash-drives.md) - [Story-Driven Souvenirs](https://www.trendhunter.com/trends/Memory-Vault.md) - [Bird-Shaped USB Flash Drives](https://www.trendhunter.com/trends/pinge.md) - [Dedicated Encryption Storage Keys](https://www.trendhunter.com/trends/lexar-jumpdrive-fingerprint-f35-pro.md) - [Laptop-Fitted USB Stick Concepts](https://www.trendhunter.com/trends/saint-antoine.md) - [Ruggedly Encrypted USB Drives](https://www.trendhunter.com/trends/encrypted-usb-drive.md) - [Four-Way Connective Flash Drives](https://www.trendhunter.com/trends/centralspot-innovation.md)