# Record-Setting USB Drives The Magic Mushroom USB Key is the Most Expensive in the World By Thomas Wade-West | Published 2013-10-09 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/usb-drives References: [fancy](http://fancy.com/things/463683401765881511/USB-Key-Ruby) & [gizmodo](http://gizmodo.com/5902501/37000-for-a-jewel) For anyone looking to highly increase the value of their USB key collection, consider taking a look at the Magic Mushroom USB drive by Swiss jeweler La Maison Shawish. The Magic Murshoom is an ultra-premium USB drive that is covered in 10 carats of precious stones. The USB key is available in pink ruby, red ruby and emerald customizations. This top-of-the-line emerald-coated casing is encrusted in red rubies and will cost you $32,000. The USB drive has 32 gigabytes of space -- so that's $1,000 per gigabyte. Considering most USB 32 GB flash drives cost around $25, you can assume the price tag is simply reflective of the casing itself. Consider adding some royalty to your computer accessories with this 32 GB flash USB drive by La Maison Shawish. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 54% | Activity: 85% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Ultra-premium USB Drives:** Jewel-encrusted USB drives offer an opportunity for luxury technology and fashion companies to collaborate on creating ultra-premium USB drives. - **Luxury Personal Tech Accessories:** With the rise of luxury personal tech accessories, companies can explore opportunities to incorporate high-end materials and precious stones into their products. - **Personalization of Technology:** Personalizing technological devices with custom precious stones and materials offers a unique and high-end experience for consumers. ### Who This Affects Most - **Technology:** Technology companies can explore the luxury tech market with the creation of high-end personal tech accessories. - **Jewelry:** Jewelry companies can innovate by adding technology capabilities to their products and expanding into the personal tech accessories market. - **Luxury Fashion:** Luxury fashion companies can collaborate with tech companies to create exclusive collections of luxury personal tech accessories incorporating high-end materials and precious stones. ## Related on Trend Hunter - [Record-Setting Compact Storage Drives](https://www.trendhunter.com/trends/extreme-fit-usb-c.md) - [Icon-Shaped USB Drives](https://www.trendhunter.com/trends/folderdrive.md) - [Dedicated Encryption Storage Keys](https://www.trendhunter.com/trends/lexar-jumpdrive-fingerprint-f35-pro.md) - [Object-Resembling USB Drives](https://www.trendhunter.com/trends/sandisk-1.md) - [Ironclad Encryption Storage Drives](https://www.trendhunter.com/trends/kingston-ironkey-vault-privacy-50.md) - [Smart Secure Storage Devices](https://www.trendhunter.com/trends/ironkey-vault-privacy-80es.md) - [Data-Protecting USB Keys](https://www.trendhunter.com/trends/nukii.md) - [Sci-Fi-Inspired Storage Drives](https://www.trendhunter.com/trends/star-trek-discovery-flash-drives.md) - [Bug-Inspired Portable SSDs](https://www.trendhunter.com/trends/beetle-x31.md)